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1 passwordThe Canadian Password Management Company, a strategic collaboration agreement with strategic collaboration said on Monday Amazon web services This puts the company in a position to capitalize on the increase in demand for a security tool business designed for artificial intelligence and native cloud environments.
Partnership is an important step for 1 passwordWho has gone from a consumer-focused password manager in a corporate security platform serving a third of fortune companies 100. Collaboration is increasingly having trouble securing AI agents, unauthorized devices and unauthorized applications that traditional security tools cannot monitor or control.
Monica Jain, head of marketing partnerships of 1PASSWORD, told Venturebeat in an exclusive interview that AWS collaboration has provided explosive growth in the past 18 months. The contracts sold via AWS on average four times greater than typical offers, with victory rates exceeding 50% in all customer segments, from small businesses to large companies.
“According to the AWS ISV partner team at the end of 2024, they saw that 1Password had reached a level of progress that they have not seen in other ISVs,” Jain told Venturebeat. “In the seven months, most ISVs take around 24 to 36 months to get to the point that we arrived in a very short time.”
The strategic collaboration agreement, or SCA, made 1 password The leading Canadian independent software supplier to secure such a partnership with AWS. Amazon rarely enters these agreements, generally reserving them for companies creating new market categories that correspond to the AWS security strategy.
The rapid growth of 1Password stems from its approach to what the company calls “Access to confidence gap– The security risks created when employees use personal devices, unauthorized applications and AI tools to access the data of the company without computer supervision.
Traditional security tools such as identity and access management systems generally only govern the applications that IT services have known and formally approved. However, research shows that only 50% of known applications In fact are integrated into corporate security systems, while IT services remain unconscious of most of the applications that employees really use.
“Today employees work anywhere, and a wide range of applications are used, and a wide range of devices are used to do work,” said Jain. “What is often happening is that when people use these applications or devices, they are generally outside the visibility of the IT organization.”
This creates cascading security risks. When an employee shares sensitive information via an unprepared file sharing service and the recipient reaches it on a personal device without Multi-Factor authentication Or Protection of termination pointsCompany data become vulnerable to several attack vectors simultaneously.
Jain illustrated the problem with a concrete example: “Imagine that if I sent you sensitive information in an unprecedented file sharing tool, and you have access it using your personal device. I have absolutely no idea of if the device you use has a multi-factory authentication, detection and termination response are installed, or if the file sharing platform is secure and not vulnerable to perception. “
The partnership gains the emergency because organizations quickly deploy AI agents for the automation of businesses. Unlike human users, AI agents generally lack standard security measures such as multi-factory authentication, based on shared secrets or hard coded identification information that creates significant vulnerabilities.
“Agency AI is no longer a future concept,” said Jain. “Safety risks increase and the use of AI increases within each organization, and it transforms the operation of companies.”
1 password Extended access management The platform addresses this by treating AI agents with the same security rigor as human identities while maintaining the speed and automation that make AI precious. The platform eliminates hard code secrets, applies the least privileged access and offers visibility in the activity of AI agents.
The approach differs from traditional safety tools which focus on known managed systems. Instead, the 1PASSWORD platform secures what the company calls “managed and not managed“Apparatus, applications and AI agents that inherited identity and access tools cannot reach.
As part of the expanded partnership, 1PASSWORD introduced a new integration of secrets on Monday with AWS Secrets Managertimed to coincide with AWS Re: InforceAmazon security conference. Integration simplifies how development teams manage sensitive references in native cloud environments.
Integration allows organizations to consolidate the management of secrets, to apply access controls based on roles and to integrate the secure management of identification information directly in development workflows, including command line interfaces, continuous integration pipelines and automation powered by AI.
“As a rapid agency, flexibility is everything, but not at the expense of security,” said Ivan Blagdan, technology director at Convertiv, a client of 1 pass. “Management of the extended access of 1 Password gives us real -time insurance that each device accessing sensitive data, whether personal or issued by the company – makes our standards around confidence.”
Technical integration addresses a critical point of pain for developers who traditionally have difficulty managing secrets without slowing down the speed of development. By integrating secure access directly into existing workflows, the platform eliminates the compromise between security and productivity that has tormented many organizations.
THE AWS collaboration 1 Password positions to compete more effectively with technology giants as Microsoft And Googlewhich bring together identity management tools with their productivity suites. However, Jain stressed that 1Password adopts an approach in partnership rather than directly in competition.
“We do not compete, we are really an organization focused on the partner who thinks about how we arrive at the end of the customer in the way the customer must work,” said Jain. “We integrate into the tools that Microsoft can provide to customers. We work with partners like AWS who have a huge lever effect in the security space. ”
This strategy seems to work. 1PASSWORD now secures more than 165,000 companies and millions of consumers, with 75% of income from commercial customers, compared to only 25% of consumers – a spectacular passage compared to the origins of business consumers.
The growth trajectory has been consistent in all market segments, which suggests that the security challenges 1 password affect organizations, whatever the size. This large attraction drew the attention of AWS, which considers 1 Password as creating a completely new market category.
“AWS does not enter SCAS lightly,” said Jain. “They do not only sign it with an ISV who puts his hands and says:” We would like to enter a SCA with you. “They are very deliberate on whom they invest, and these investments are generally made for companies that do different things.”
The AWS partnership accelerates the evolution of 1Password of a password manager in what the company calls a Extended access management platform. This new category addresses security gaps that traditional identity and access management, governance and identity administration, and mobile devices management tools cannot reach.
The main companies Asana,, Associated Press,, Cloth,, IBM,, Mongudb,, Octopus energy,, Soft,, DirtyAnd Band Count on 1PASSWORD to secure managed and not managed devices, applications and AI agents accessing sensitive corporate data.
When asked for the greatest competitive threat to 1 Password, Jain has pointed out rather than on external competitors: “Our biggest threat is ourselves and how much we can make sure that our customers are safe, and customers that we have not addressed today are also secure. Our biggest threat is time and ensure that we can reach these customers in a timely way. ”
The strategic collaboration agreement provides 1 Password with AWS global access to leadership programs and co-selling initiatives to accelerate market expansion. Jain expects the partnership to multiply the current income growth rate of the company from five to seven times.
“Whatever our execution income rate today, we expect this execution rate, if not five, six, seven times higher by working with AWS,” she said.
For AWS, the partnership strengthens its safety portfolio, as companies are increasingly requiring the full access for access for hybrid and IA -oriented environments. The calendar seems appropriate because organizations adopt the automation of the AI and that remote work becomes permanent, positioning the two companies to benefit from an increasing demand from the company of full access safety solutions.