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Meta CTO Andrew “Boz” Bosworth, which was one of the first 15 engineers in the company, published a memo earlier this year providing that 2025 could be the year of the greatness of reality laboratories, the augmented and virtual reality unit of the company. Or, it would be the year when the metavese descends like a “legendary mishap”.
These days, Boz seems to be looking towards his magnitude potential. But the market will be the final determinant.
“We will judge at the end of the decade, but it looks like a pivotal year,” said Boz on Thursday in a Bloomberg technological interview.
Boz noted that Meta’s Ray Ban AI glasses had been a breakthrough that excited consumers and competitors. In February, Meta sold more than 2 million pairs Since their beginnings in October 2023. Last fall, they traditional rayEven before the meta deploys the features of AI.
Meanwhile, Google announced last month the partnerships with Gentle Monster and Warby Parker in Create smart glasses Based on Android XR. Apple would also have made an effort to Release smart glasses in 2026.
“Suddenly, we go from work in the fields of darkness to be very in the world with a very attractive product for consumers, and therefore competitors,” said Boz. “The clock began to come to competition, which simply means that the progress we make this year have a disproportionate value for a year before or after its closure.”
However, competition among other holders does not mean anything if the market does not adopt Meta AR and VR products, which would encourage industry to standardize technology.
“The market is in fact, especially with regard to the equipment, a leak indicator,” said Boz. “You are therefore looking for early indicators. To a certain extent, you must have a level of confidence and taste internally.”
He said it was something he had learned from Sheryl Sandberg, former chief of the farm in Meta.
“Sheryl was still talking about how most companies were not failed because they were beaten by a competitor,” said Boz. “Most companies fail because they have not properly executed their own plan. And so what I try to do with the team is really us, not so much on the competitive landscape that on [whether] We follow our standards. »»
The meta-cTO said that the company had “an ambitious set of plans for the year” for which it is on the right track.
“What we will know by the end of the year is if we have executed our plan or not,” said Boz. “What we know in five years is whether it was enough.”