OpenAI won WWDC 2025

If you do not pay particular attention to Apple‘s WWDC 2025 KeynoteIt was easy to miss one of the most notable stories of the event. For a conference where he aims to show himself as an innovator, this year, Apple seemed from new ideas. If it was Determine the old concept concepts Or Sherlocking even more third -party applicationsWe have seen a business depend on the work of others. But nowhere was this dependence was more striking than that of the apple with now with OPENAI.

For many new Apple Intelligence Works that the company announced on Monday, he quickly noted that users could turn to OpenAi models, instead of its own internal systems, to perform a task. You don’t like the portraits of the image of your friends that generate? Chatgpt can help you. And the analysis offered by visual intelligence? If Apple’s model does not do it for you, Chatgpt can also help.

These are just two examples. There are others. OPENAI models are also available via the updated shortcut application and, perhaps more particularly, in the new version of the Apple XCODE application development suite. In fact, according to the editor -in -chief of Engadget, Cherlynn Low, who was on the ground in Cupertino, the news that Chatgpt would be built directly in Xcode obtained one of the most noisy acclamations of the presentation.

All this looked like an admission by Apple than its own AI models, even more available, more available, it would make available to developers through a new frame, are not up to par. Apple’s dependence on Openai is not new. Chatgpt has been an integral part of Apple Intelligence from the start, but what is surprising is how deep this dependence has become.

Before Monday, we all knew that the company was late in the AI ​​race. At WWDC 2025, Apple offered some reassurances which he would catch up anytime soon. For example, he had almost nothing to say about the most Personalized siri He previewed at last year’s conference.

“As we have shared, we continue our work to offer the features that make Siri even more personal,” said Craig Federighi, the main vice-president of the company’s software engineering. “This work needs more time to reach our high quality bar, and we look forward to sharing more during the coming year.”

The “to come the coming year” period suggests that the new Siri cannot arrive before the start of 2026 at the earliest. Six months to a year is an eternity in the world of technology, especially when Apple’s competitors evolve so quickly.

As if to punctuate things, Openai announced on Saturday that it had started to deploy a Advanced voice update This gives Chatgpt a more subtle intonation, realistic rate and expressiveness. These are all upgrades that Siri could use.

Of course, the irony that Apple should choose to turn to Openai to get help in the AI ​​race is almost certainly lost for anyone in one or the other company.

In May, Openai announced that it was Buy the Io Io Ive Material Startup (For a billion dollars reported) to support its ambition to build an AI device. In an interview The New York Times Regarding the acquisition, the CEO of Openai, Sam Altman, did not explicitly mention the former employer of IVE, but he obviously thought of Apple and the iPhone throughout the conversation. “We have been waiting for the next great thing for 20 years,” he said at some point. “We want to bring people beyond the inherited products that we have been using for so long.”

The fact the AI ​​devices that we have seen so far, including the Ai Pin And R1has not been a success, does not mean that Apple is immune to disturbances. On the one hand, the Pedigree of Openai and Jony Ive (even if you include shortcomings like the MacBook Pro with its terrible Papillon keyboard) exceeds that of Humane and Rabbit. One of the people who now works for Openai as part of the IO agreement includes Evans HankeyWho was responsible for the design of Apple equipment for three years after the company’s departure of the company.

You can argue that Apple found itself in similar situations before and get out unscathed. For years, the company depends on Google to offer access to a search engine to its users (and cards before that), but it seems to me different. What is happening in the AI ​​industry does not play the usual forces of the company. Technology is evolving faster than Apple’s annual calendar, with new, more powerful models announced almost every week. It is not a space where the company can count on its usual strategy to wait until others develop wrinkles before diving into itself.

It is too early to find out if Apple’s partnership with Openai will finally harm the technology giant, but it is sure to say that Optai is not content to be simply a support player. Apple is still one of the richest companies in the world, with billions of dollars in hand in hand – but being so dependent on Openai is a rare sign of vulnerability in a crucial part of the technology industry.