Unity launches new Audience Hub for privacy-first ad campaigns

Unit Today has announced the launch of its new audience center, which combines own information on business confidentiality with third -party data to provide advertisers with organized public targeting. According to Unity, this new center offers public intelligence without compromising data. The public HUB is now available for advertisers in the United States and Canada, with plans for a complete global deployment soon.

The public hub is propelled by optim, with Experian as an initial third -party data partner. With the public HUB, marketing specialists can create personalized audiences and activate via Unity’s applications and mobile games, or via CTV via a partnership with Roku. According to Beta Tests, brands using the public HUB saw a 102.6% increase in clicks and a 103.6% increase in engagement.

Crystal Jacques, vice-president of Experian’s corporate partnerships, said about the hearing hub: “The public of 2,400+ experience helps brands to identify and accurately engage the public of high-value games that feed the unit ecosystem. Performance – All confidentially. »»

Alex Blum, Unity Coo, said in a press release: “With the unity public center, we considerably broaden our offer for programmatic advertisers, giving them a powerful and confidentiality focused on understanding and reaching their audiences like never before. Web and CTV.