Amazon Prime Video Now Showing Nearly 6 Minutes of Ads Per Hour, Double What It Was

Amazon now displays four to six minutes of advertisements per hour on its main video streaming service. It is almost double the advertising load from the moment when the company introduced announcements in January 2024, According to an adweek report.

According to the report, which is based on the information of six buyers and advertising documents, Amazon informed investors of the increase in advertisements but has not announced public change.

Despite the initial grunts of consumers, Amazon presented announcements at Prime Video in January 2024, with advertising charges of two to three and a half minutes per hour.

“We remain focused on the prioritization of advertising innovation on volume,” said a spokesperson for Amazon announcements. “While demand continues to grow, our commitment is to improve advertising experiences rather than simply increasing the number of announcements broadcast. Since the beginning of this year, we have announced several capacities, including the brand +, complete television and new advertising formats – all designed to provide a relevance of the point of industry and improved customer experiences. We will continue to invest in this important work, creating significant innovations that both customers and advertisers. “

The higher volume of ads serves at least a few ends. It more closely brings the first -rate video with the greatest quantity of advertisements indicated on other streamers such as Hulu, Tubi and Paramount Plus, and it also allows Amazon to sell many other ads compared to its inventory.

It is not known if Prime Video will further increase its advertising charge, but nevertheless the announcements on streaming channels will increasingly be a major space for income growth for streaming services. A recent report of the antenna of the subscription analyst company Note that “3 out of 4 people facing an advertisement choice” chooses advertisements “and that almost half of customers in the demand subscription video are what the antenna calls” ad managers ” – users who select levels without advertising and supported by advertising.