Samsung Ads expands its GameBreaks with 4 new titles

Samsung adsThe advanced advertising branch of Samsung Electronics, announced today a major expansion of its award -winning Gamebreaks portfolio, adding four new interactive titles.

Ripplash, the next new game game, is now available for advertisers and is based on the momentum of The sixThe inaugural game of the franchise, which will extend to the public in the United Kingdom for the first time later this year.

Built natively for Samsung’s intelligent televisions, Gamebreaks modifies the usefulness of announcements by transforming traditional advertising breaks on Samsung TV more in interactive moments that offer consumption experiences shown to improve the reminder of the brand.

These fun -sized experiences take place in the first premium commercial pod advertising niche, offering viewers a means without friction to get involved. Giving advertisers a new avenue with its brand to attract attention, Samsung Ads evolves the time of traditional announcements, historically considered for the notoriety of the brand, in a engaging and engaging experience.

Gamebreaks offers a turnkey and scalable solution that offers a simple launch process and easy -to -access opportunities for deep brand integration and strong contextual relevance between campaigns. Taking advantage of the technology owner of Samsung Ads, brands have access to a unique solution with a series of games to choose from to create a continuous, fresh and tailor -made customer commitment via interactive advertisements.

Recent research by Samsung Ads and Mediascience Research Lab has revealed that the format has proven as a performance pilot, offering a 53% increase in brand reminder without aid and a 1.5 times higher commitment than standard video advertisements. Without the need for game controllers or downloads, Gamebreaks reduces the barrier to the entrance for interactive experiences on the largest screen of the house. In particular, 89% of viewers say they prefer the giberings to traditional trade breaks.

Four new original games

After the success in small groups of the six, the new Gamebreaks formats of Samsung Ads designed to deepen the commitment and offer even more creative flexibility include:

Ripplash – Now available for advertisers, this visually captivating game of words reveals images through animated undulations. Its elegant and design format can be easily co-marked and personalized to align with any vertical.

Detach – A crazy style trivia game with growing difficulty and thematic content linked to cultural moments such as holidays or movies outings.

Finish line – A game full of arrow that encourages users to finish slogans, words and emblematic labels – ideal for strengthening the brand.

Eye-Q – A visual memory challenge where players recall the details of short clips, maximizing the repeated exposure and the visibility of the brand.

“This expansion consists in redefining what advertising can be,” said Michael Scott, vice-president and sales manager and advertising operations at Samsung Ads, in a statement. “With Gamebreaks, Samsung Ads pioneer a new model at the intersection of CTV, interactivity and brand narration – offering specialists in marketing in one, a measurable and very engaging way of winning.”

Pop off, Finish Line and Eye -Q will be available for advertisers of the Premium inventory of Samsung TV Plus this summer – by presenting a boon for advertisers who seek to see higher performance from their CTV budgets and to drive KPIs while initiating the public difficult to reach.

“We believe that the future of television becomes more interactive and Samsung is looking for ways to make social game more accessible,” said Ronen, vice-president of product development at Samsung, in a statement. “We know that occasional gaming experiences are becoming a more popular form of entertainment for our television owners. Breeze as the six offer new ways for players to get involved and bring people together on a shared gaming experience in their living room. ”

The timing follows the recent scanning of the Six at the Tely Awards, where the game obtained six honors for brand content, the use of graphics and digital environments. In addition, the six recently won a short prize in the CTV / OTT category. With thematic daily anecdotes covering entertainment, history and current events, the six give a recurring exposure of brands in an interactive format which has a 98%completion rate.

While connected television continues to evolve, Samsung Ads reinvents the role of the biggest screen of the house – from a place to passively look at a place to play and engage. While traditional linear advertisements are based on the scope, Gamebreaks adds interactivity, initiating a bidirectional dialogue between brands and viewers.

The addition of this interactivity with the Samsung scale, which reaches advertisers is significant. Three out of four American households have at least one Samsung device, and Samsung organized the title of Smart TV N ° 1 brand worldwide for 19 consecutive years. With more than 500 million aircraft sold each year around the world, including televisions, smartphones and digital signaling, the Samsung ecosystem offers unrivaled advertisers access, cross targeting and real -time optimization.