Nothing’s new Phone 3 will be available for general sale in the US

Smartphone startup nothing will sell its next flagship model, the Nothing phone (3), in the United States via its website and Amazon, Techcrunch has learned exclusively.

Nothing, which will reveal the new phone at the beginning of next month in London, has published eight phones since Its creation in 2020But only one, The phone (2)has so far reached general sale in the United States. Before that, users had to register to buy a phone via a beta program, and there was no after-sales support, although you can return the device within 14 days to obtain a full refund.

“We have always said that we are building in the long term, and now we are ready to take this next step in the American phone (3) is not just another launch. It is a signal of the place where we are as a business. The smartphones market in the United States is dominated by two players, but many people are hungry for something different,” said Carl Pei, Nothing’s CEO and the co-owner of OnePlus, told Techcrunch.

“We have already seen solid conversion rates of users who passed to nothing, and with the phone (3), we take care of this opportunity in a much more targeted way. This is the right product, and the right time, to start scaling in North America,” he added.

The PEI drops to the fact that nothing focuses on the differentiation of the design of its smartphones will attract people who are looking for alternatives to Apple, Samsung and Google.

Outside the box, the telephone (3) will support the AT&T and T-Mobile coverage with multi-band support for 4G and 5G-This is a step compared to the compatibility of limited operators of its previous models (2A), telephone (2A) Plus and CMF Phone 1.

And in Canada, nothing is associated with Best Buy to sell its new flagship product, as well as a new model of ear helmets, the helmet (1), on retail channels for the first time.

In a video in March, Pei said that Nothing 3 will include premium materials, major performance improvements and “software that really leveled things”. He also said that the device would cost about £ 800, which could result in around $ 1,000 in the United States which would put the phone (3) in direct competition with the iPhone 16 Pro and the Samsung Galaxy S25 +.

According to the search firm Counterpoint Research, the shipping numbers of nothing for 2024 were in the “millions of low -digit dollars” and India was its largest market.

The main research analyst of the company, Maurice Klaehne, told Techcrunch that Google and Motorola had pierced in the United States on the premium aircraft market, which is dominated by Samsung and Apple. He added that if the former PEI company, OnePlus, also sells devices unlocked in the United States, its shipping volumes are low. This means that nothing has a climb on the North American market.

Nothing has so far raised more than $ 250 million On several laps.