Dyson Has Killed Its Bizarre Zone Air-Purifying Headphones

“The area is the result of six years of modeling and tests, perhaps manufacturing dozens of tool models. Even if you just assume a team of 10 people, working on this project for six years, you are talking about a lot of expenses, ”says Lam. “Sound adjustment is expensive, prototype tests are very expensive. It is difficult to calculate exactly, but I’m sure it will have tens of millions of dollars.

And Hong Kong is not the only Asian territory where the anecdotal proof of the area is without interest, despite the fact that Dyson is a revered brand in Asia, with a huge presence. No major retailer can help you. At Win City MegastoreWhich, at 11 stories, is the largest retail store for the general public electronics in Singapore, they are not in stock. HAS E-chestThe largest helmet retailer in Japan, they are not available either.

Yodashi is the largest chain of electronics in the world, but when Wired recently visited the Kyoto branch, the Dyson area was only visible by its absence – and it is an electronics store with an “wireless” lifting service which has a comfortably larger imprint than that of the average Japanese apartment.

Dyson launched its comedy headphones with regular Ontrac noise without innovative / useless / bizarre functionality (reader’s choice) in July 2024, just over a year after the area. And as a way to enter the market with a product that is not actively scary, and to compete with brands established on a similar basis, it looks like a reasonable decision.

Certainly, Our Ontac examination Discuss the excellent noise commission, well -balanced sound and interesting industrial design. We gave them an 8 out of 10, as well as a coveted “Wired Recomds” badge – far from the note of the area, and quite the turnaround. Jake is rightly proud of them. In addition, zone’s transition to Ontac shows a defined path despite the bad fortunes of the first Dyson Swing in Audio.

“We have learned a lot of lessons. It would be stupid not to go further in audio, ”explains Jake. “Looking at other headphones, they all look alike: black plastic, not very beautiful forms. Aesthetically, something deeply lacks in terms of headphones. We thought we could achieve the best noise coqueling, and also bring something more interesting in terms of design. The engineer a beautiful product, bring personalization, and more an element of fashion.”

As Ontrac clearly sold much more than zone, does Dyson consider the area as a product that did not work, and Ontac who did it? “”[We’ve sold] tenfold [more]- And we launched Ontrac last July, although you could say that September was at the time. It takes normally about six months before people realize that there is something there. Ontrac worked. [As for the Zone] We never judge anything a failure, because we always learn something. »»