Apple’s Latest Movie Trailer Innovation Suggests The Future Of Premium Home Viewing

Now that we are a century and become the existence of movies, the novelty of the movies has just passed. For the sake of clarity, the power of the film is not impaired; Despite what some people may say, the fact that films are still as popular and, as they speak, talk about how much customizability, diversity, and continues to achieve the media. However, the business of the movies is undoubtedly on Flux when streaming pushes cinemas into the corner in the same way to the rise of television in the 1950s. The film’s answer to this problem has been prioritization for large -scale displays such as IMAX, and many other interesting tricks such as Screen X and 4DX, and 4DX.

In general, it is not necessary to try to adopt a similar approach to innovative viewing methods. It has not prevented some companies from trying; In addition to the physical media bonus features, the purpose of which is to give fans and the students of the film, a deeper appreciation of the film, have been trying to make a home viewing premium experience. Of course, there was a big 3D TV whirlwind of the 2010s. Sony Home Entertainment tried to attract random viewers to buy a blu-ray album and watch the movie “Film”, which provided real-time facts and Cast & Crews like IMDB, something similar to the Prime video “X-ray” function. However, none of these tricks have been interesting enough to be in themselves and in itself; In addition to being the most untouched and deepening sound and image of the home, it has been mostly straightforward in its presentation.

However, Apple just introduced a technology that can become a premium person -specific viewing option that responds to the purchase of a ticket to IMAX or Dolby. Earlier this week a technical giant dropped what they call a “Haptic trailer” for the upcoming Warner Bros. And it’s a feature that is Designed to work only on smartphones. Still, it may be tempting that it could attach interest in getting a more active personal viewing experience in the future.

Unlike more and harder to explain the X and 4DX forms of the screen, the haptical trailer is quite simple. As the trailer progresses, the iPhone will be frustrated with the action on the screen. In the moments of a quick formula 1, this is accompanied by a suomise, which runs with racing motor rotten or perhaps fast or two. Of course, during the dialogue sequencing, there is very little cramping between Sonny Hayes (Brad Pitt), Ruben Cervantes (Javier Bardem) and other characters, but it just gives the moments of concrete interaction to Starker Factor. This haptic trailer seems to take advantage of the technology that is already part of most smartphones – buzz every time you get a text message or an important announcement – and only doubles it, the pass of the trailer coded commands that tells the phone, when and how long it spray.

This technique is hardly new in itself. Haptic technology was first developed for large aircraft to help pilots know when they can be close to dangerous flight conditions. Then the technology found the app in the video game industry, as early as 1976 with Sega-Arcade “Moto Cross”. In the end, Hapinen feedback (also known as Force Feedback) began to appear in home game consoles, as seen with the Nintendo 64 “Rumble Pak” extension. Since then, every major game console has used some kind of power feedback on the controllers, where it is a standard feature. This has also extended to smartphone games.

Nor is haptic feedback new in the cinema because the company D-Box has existed to provide similar experiences since watching movies since 2009. Originally, the Cinema experience D-Box expanded to integrate its technology into theme parks and racing simulations, while offering versions of their business language seats for home use. Just look at most Blu-ray menus (especially for films published by Universal Pictures) and you will probably see the option to take the D-box for those who own the seat at home. The big difference with the Apple’s Haptic trailer is that it uses a function that already exists in all iPhones (everyone needs to upgrade their iOS) and is already familiar with a hand -held experience for millions of people.

So even though the technology that this haptic trailer for “F1” is nothing new, its app is definitely. As a marketing tool, its implementation may cause more commitment; In the end, watching a movie trailer has become so common online that most of the YouTube videos are open by one begging you to sit through it, so here’s a way to watch the trailer more and less than a disadvantage. Still, the chances exceed it because it is now possible for Apple and other Vod vendors to offer haptic versions of their films or rental. SimilarlyIMAX or Dolby’s big new Blockbuster Eeing is worth the extra money in the theaterPeople who want to look at something on the phone may indeed lighten up a more fascinating experience.

The question of whether this could allow Vod or home viewing to continue to compete in the cinema (Re: take the audience off) is mostly inert. To be honest, there is no comparison between watching the movie with this hapty experience and watching it in the 70mm IMAX movie, so troops that are already interested in richer, larger and more unique experience in the cinema do not affect as a result of a power returning option. However, this technology has the potential to accelerate more options and innovations in watching your home. Are other companies looking for similar concepts of immersion? Is haptic technology also integrated into streaming (and should it)? Who knows but so far it certainly shows the chance (unless probability) that “F1” may not just be available to look at Full IMAX ratio Later this month, but may be available later on your phone this year with your unique experience. Both options provide you with the experience of knowing some views on what it might be like to be a racing car behind the bike, and we have to wait and look at what else can be around the bend.