Team Liquid partners with Zenni Optical on eye health and gamer performance

Global esports company Team fluid announced a new partnership with Zenni OpticsName the main online retailer as his official glasses partner.

The partnership marks a common commitment to protect ocular health in eSports while offering fans and players elegant and high performance glasses at an accessible price.

As digital competition intensifies and the screen time increases, the need for eye care in games increases in importance. This partnership reflects a mutual vision: to prioritize the health and performance of players without compromising style or affordability.

As part of the collaboration, Zenni will publish an exclusive collection of Liquid Team glasses, combining innovative technologies of the Zenni framework and lenses with the creative identity of Team Liquid. As health and performance leaders of Esports athletes, the Team Liquid glasses collection will focus on reducing the game -related complications without compromising comfort and style. Fans will also have access to exclusive discounts, further improving the value that Zenni brings the game community.

“The vision of our players is just as critical as their mechanics. The partnership with Zenni allows us to raise both health and performance, while giving our fans access to affordable glasses that seem and feel good,” said Steve Arhancet, CO-PDG of Team Liquid, in a press release. “We are delighted to give life to this partnership, on and off the stage.”

Four stars of the Liquid team of its League of Legends League, Counter -Strike and Fighting Game List will direct the content and messaging of Team Liquid – highlighting their favorite executives on watercourses and on social networks, while strengthening the importance of eye health at all levels of competitive game.

“This partnership reflects our continuous commitment to advance health, performance and innovation in the play and esports space,” said Robb Chiarini, manager of partnerships, licenses and events at Zenni Optical, in a press release. “Team Liquid is not only a leader in competitive excellence, but also of the well-being of players and long-term sustainability in industry. We are proud to support their athletes and fans with products that improve visual clarity, comfort and style.”

The announcement of the partnership will take place on official social networks of Team Liquid, with additional content and behind -the -scenes activations to follow throughout the year.

Team Liquid is an Esports and Games organization founded in 2000 in Utrecht, in the Netherlands, and led by its founder and CO-PDG Victor Goossens and Arhancet. The organization has 96 athletes which participate in several essport titles, including League of Legends, Contrike2, Dota 2, Valorant, Mobile Legends: Bang Bang, Rainbow Six Siege, Fortnite, PUBG: Mobile, and more. He won more than $ 54 million at a price of more than 7,000 tournaments throughout his history.

In addition to its Esports Premier team franchises, Liquid Enterprises operates various commercial units created to complete its sports brand. This includes a white marquee clothing company, working in the wider entertainment and music industry with musicians like Deadmau5, the most popular Wiki Liquipedia Esports in the world and a White Label Agency in Full Service; Liquidmedia with customers such as Riot Games and Nike.

In September 2016, the control of interest in Team Liquid was bought by Esports Prownership Group, Axiomatic. The axiomatic leadership includes the co-executive presidents Peter Guber, Ted Leonsis, Jeff Vinik and Bruce Karsh.

Zenni launched the pioneer of the online glasses industry in 2003 with the mission of making glasses affordable and accessible to everyone. Based in the San Francisco Bay region, Zenni offers adults and children the freedom to express their personality through a large collection of prescription glasses and sunglasses, without high quality prescription, organized with a sense of fashion and dynamic style. With complete prescription pairs from less than $ 10, the company brought a massive price disturbance to the traditional retail model. It has sold more than 51 million images sold worldwide.