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Nintendo Co. Switch 2 game consoles in an electronics store Bic Camera Inc. in Tokyo, Japan on Thursday, June 5, 2025. Nintendo Co. fans of Tokyo in Manhattan were lining up for hours to be one of the first to obtain a Switch 2, fueling one of the biggest world starts of gadgets since the iPhone launches of Yestery.
Kiyoshi ota | Bloomberg | Getty images
Nintendo The actions reached a new record on Wednesday, continuing the massive rally this year which was fueled by the media threw around the new Switch 2 console of the company.
The actions of the Japanese game giant jumped 46% this year, adding around $ 39 billion to the value of the action, according to a CNBC calculation of S&P Capital IQ data.
The Switch 2 is the successor of the original switching console, which was published in 2017. Nintendo Details revealed from switch 2 in JanuaryAnd the device was put on sale this month, leading to console shortages on certain markets And even to stores operating special opening hours.
Nintendo said this month 3.5 million units of switch 2 within four days of its launch. The company has previously sales forecast of 15 million units During his exercise ending in March 2026, although many analysts say that it is a modest estimate and expect Nintendo to reach higher figures.
The original Nintendo switch is its second most successful console in history, selling more than 152 million units since its launch in the closed quarter of this year. Its attraction lies in its hybrid nature – users can play the console on a TV, but can also detach it to use it on the go.
Investors hope that the Switch 2 will reproduce the success of its predecessor.
Nintendo has strengthened the success of its consoles through games involving strong franchises with characters and brands like Super Mario, Zelda and Pokemon. And the company used its recognizable intellectual property and dismissed it to films and theme parks, Stimulate the success of its basic video game product.
For Nintendo investors, this strategy has borne fruit. Since March 2017, when the original switch has been published, Nintendo’s shares have jumped almost 470%, according to S&P Capital IQ Data. More than $ 81 billion was added to the company’s market capitalization during this period.
