A shameless Apple ad that will blow your socks off

The first thing in F1 The filmBefore a single word of dialogue is pronounced, is a pair of AirPods Max. They are so comfortable, the adorable Brad Pitt loser protagonist, Sonny Hayes, can sleep with them all night, then go up and start his day with fancy racing cars. If you paid $ 550 for the Max AirPods, you could also be like Brad Pitt!

It is difficult to ignore the blatant commercialism of F1 The filmYou might as well call it an ad dollars for Formula One The whole film is produced by Pitt and F1 Darling Lewis Hamilton, and this is Apple’s first stab to produce a summer blockbuster blockbuster for the rooms. In the hands of Joseph Kosinski, the director behind the similar theme Top Gun: Maverick,, F1 The film is undoubtedly exciting, offering an unrivaled feeling of speed which is more controlled on the occasion of “a big fun and fun summer film”. As a connoisseur of action films and almost everything that has very fast cars, I would go so far to say that F1 is one of the best racing films ever made.

Of course, you have already seen this film – one where absurdly beautiful people consecrate their lives to their sport, everything for the love of the game. In many ways, Kosinski and the writer Ehren Kreuger only repeat what they did for the Top gun following. F1 The film Tom Cruise exchange with Brad Pitt as a talented but washed advance (which is always right on everything, of course), and replaces hunting jets with Formula 1 runners. Kosinski even reproduces part of the magic of this previous film by placing cameras in cars (fueled by iPhone sensors and Apple a-series chips, as well as unprecedented Sony 6K cameras) to precisely capture the experience of driving at speeds of 200 miles per hour.

If you can go beyond the generic characters and the nature formula of the film – Sonny Hayes of Pitt is a Racing Racing star recruited by an old friend (Javier Bardem) to save his F1 team in difficulty, while doing heads with a young teammate obsessed with advertising (Damson Idris) – F1 The film‘s Pure technical prowess make it an essential summer blockbuster on the biggest screen you can find. On It will be presented in the additional appearance report of 1.90: 1 of this format for all its duration, instead of switching between appearance relationships like the other IMAX films. (I saw him on the premium screen of a local theater channel and he looks great, but I also plan to obtain an IMAX visualization soon.)

While Apple would probably like us to focus on the novelty of using iPhone cameras in Formula 1 cars, it is the Sony cameras that really do F1 More than your typical racing film. As you can see in These cameras can turn quickly in the middle of the race. This helps Kosinski to capture the hectic nature of driving at incredibly fast speeds – we go instantly from the point of view of the driver to follow the action. They react to the extreme warr g and find it difficult to keep the steering wheel, and we are there with them.

F1 is one of those films where you could unconsciously find your breath during its most extreme decorations. But it is also one of those films where you will probably have to deactivate your brain a little to really enjoy it. Ignore non -critical worship for Formula 1 race, the fact that Pitt’s character is almost a total figure or stereotypical romance.

The most risky thing F1 fact is to place the airpods of Sonny Hayes Max – which are not waterproof Or Water resistant in any way – dangerously close to his ice bath after a brutal race. (I could easily see Apple leaders give Kosinski a note to make sure that the AirPods Max never touches water. We would not want to have unrealistic expectations for Apple products, after all.)

Some sports films are transcendent explorations of the nature of human endurance (Fire carts), or dramas of character where victory is not really the point (Rocky.) And sometimes the car goes fast. It’s always perfectly pleasant.

.