AMD takes aim at Nvidia’s AI hardware dominance with Brium acquisition

The latest AMD acquisition could help reduce the domination of the Nvidia market with regard to AI equipment.

Semiconductive giant AMD announced Wednesday It has acquired a software optimization start Thief. The terms of the agreement have not been disclosed.

Brium is a startup that seems to be in stealth mode. The startup builds automatic learning applications to allow AI inference, the process that a formed AI model uses to draw conclusions from new data, through a variety of different hardware options, according to a blog article on Brior bare website.

By cutting this jargon a little, Brium can help renovate the AI ​​software to operate with different AI hardware that it could have been originally designed.

In a press release, AMD said that its acquisition of Brium will help its commitment to “create a high performance AI software ecosystem which allows developers and stimulates innovation”.

While AMD says that this acquisition helps to create a more open IA ecosystem, which is not wrong, it seems clear that it is also intended to help AMD to overcome one of its largest roadblocks: a large percentage of AI software is designed for Nvidia hardware and flea.

Brium’s only blog article, which was released in November 2024, spoke of industry dependence in Nvidia and called AMD specifically.

“In recent years, the equipment industry has made progress towards the supply of viable alternatives to Nvidia equipment for the server side inference,” said the blog post. “Solutions such as instinctual GPUs of AMD offer solid performance characteristics, but there is a challenge to be exploited that performance in practice, because workloads are generally largely regulated with NVIDIA GPU in mind. At Brium, we intend to allow effectively effective [model] Inference on a range of hardware architectures. »»

This is the fourth strategic acquisition of AMD in the past two years, the objective of the company being to promote an Open Source ecosystem, according to the press release. The company previously acquired Silo there (in July 2024), Headlong (October 2023), and Media (August 2023).

Techcrunch has contacted AMD for more information.