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FIFA rivals brings the sports brand Adidas In his football universe with exclusive content at stake.
Adidas enters the world of fifa rivals with a series of digital products, functionalities and
Contents in play.
The multi -year license contract begins with the global launch of fifa rivals on June 12, the new mobile football game in Arcade style under license and Arcade style of FIFA and FIFA and FIFA and FIFA and FIFA and Mythical gamesThis makes Hybrid Web2 / Web3 games. When launching soft in only three countries, FIFA Rivals already has 150,000 players.
The brand and Adidas products will be presented through the rivals of FIFA, offering players access to exclusive digital items, including kits, jerseys and shoe versions inspired by the brand’s rich football heritage.
“This is an excellent partnership for us. They really understand the game, which is great. And they jumped very happy. So we have a multi -year contract with Adidas, it will be very exciting. I think we are going to do many drops with them,” said a lot of integrations.
“FIFA rivals are to celebrate the global passion for football in a fresh and modern way,” said Linden. “Bringing Adidas into this world gives players a deeper cultural connection and the possibility of representing one of the most emblematic brands of football – on and out of the field. This collaboration establishes a new standard for the way brands appear in digital experiences.”
A new era of football games
FIFA Rivals offers a new daring version of mobile football – combining the authenticity of FIFA with a fast arcade style gameplay. Players can constitute their dream team from the biggest clubs and stars in the world, compete in PVP in real time and exchange digital players on the legendary market. As part of this collaboration, FIFA fans and rivals players can unlock a range of digital items to equip their teams in a real three -laps style, in particular:
● Digne Digital Kit with classic and future designs adidas in jersey
● Start -up farm related to the performance of actors in the real world and the Adidas falls
● A limited edition match ball designed for the FIFA rivals gameplay
● An adidas training center fully immersive, where players can improve players’ cards and take up challenges
Collaboration also includes events, challenges and limited-time rewards linked to the connection of Adidas to digital height, and includes coverage rights and inter-promotional campaigns.
FIFA rivals: the future of football propelled by mythical
After a successful beta version on key markets, FIFA rivals are launching globally next week on the App Store and Google Play Store. Built for basic football fans and mobile players, FIFA rivals are an arcade style game with high stings that allows anyone to jump instantly in action, build their dream teams, compete with PVP matches in real time and make players’ cards – represented as digital collectibles – on the legendary market.
Supported by the platform and the legendary market, FIFA rivals provide players with full ownership of their assets at stake with the possibility of buying, selling and exchanging safely with others in the world.
FIFA Rivals is expected to be launched worldwide on iOS and Android on June 12.
The background
Mythical has had a football game AA Hybrid Web2 / Web3 NFL for some time and it has been a success, with seven million downloads to date and 60,000 per day get involved with the web market. It is a small percentage of overall players, but these players tend to monetize better and to return to commercial items on the market. Most players do not care that it is a hybrid game, because players cannot buy a victory.
Since the launch of NFL competitors, application stores have relaxed certain restrictions on the market. One of the potential problems was that the platforms could have imposed 30% fees on each commercial transaction on the web market3. But this is not the case for the moment with the way mythical manages the “fast trades”, said Linden.
If you want to chat to get a Cristiano Ronaldo card, this could force you to send an entire set of less famous players to another player. Mythical performs these professions as a kind of barter, which has no costs in application stores. If there are several trades that must occur, mythical uses them. With each profession, mythical perceives small transaction costs. But the players do not encourage more important platform costs.
Adidas can also bring many of its fans of racing shoes – 400 million of them – in the game of fifa rivals.
“They have such a great influence in the world of football,” said Linden.
And as players no longer seem to worry about the web3 distinction, Linden said that the company was losing to drop the web3 terminology from the game description.
“It’s just a match with a negotiable economy, and I think everyone is starting to understand this,” said Linden. “The NFL has really helped us launch this.
As for the advances that Epic Games have made to bring Fortnite back to the App Store after winning an antitrust litigation with Apple in the United States, Linden said: “I think what Epic is doing is absolutely remarkable for industry. I think this is something that is very necessary to do. I don’t think we are not yet from Woods as an industrial.
As for the possibility of creating other web stores and promoting them in an application, Linden said that it was acceptable to push players to a secondary market. Thus, the restrictions have loosened on this front. Non -spoiled tokens (NFT) still have restrictions, but the market opens.
“It makes much easier for what we do,” said Linden. Many things we have dealt with in the last three or four years from a regulatory perspective and also with the point of view of the App Store, I think everything is going now. »»
And Linden noted that Adidas adopted web3 strongly strongly in the past with sales of collections. But this partnership focuses on Adidas’s interest in games and players.
With the success of the NFL rivals, mythical has been able to grow nearly 250 people now.
