AMC Theaters Is About To Make Going To The Movies Worse

It is no secret that it has been difficult for cinemas to get back to a solid country as a result of a pandemic that closed theaters around the world five years ago for months. Theater chains like AMC have never fully recoveredAnd it has been a bumpy riding. Now, as he tries to drum the much needed income, AMC plans to make the film’s experience only a little worse for his patrons.

Recent report Bloomberg Confirm that AMC theaters, the world’s largest theater chain, are about to start playing even more ads before the movie begins. AMC has reportedly signed a contract with a company called National Cinemedia Inc., which is dealing with ads. As of July 1, AMC will play “Platinum Spot”, an advertisement that will be seen just before the movie begins during the Trailer Part of the Introduction Experience. The theater chain photographed the money they earn from this “vital income”. In an email, the theater chain had to say about the decision:

“Although AMC was originally reluctant to bring this to our theaters, our competitors have participated completely for more than five years without a direct impact on their involvement.”

AMC had actually been the biggest arrest of the showroom to avoid doing this. In 2019, National Cinemedia received Regal and Cinemark this extra adAnd those companies have done it ever since. Although this decision may not have paid any participation to them, or at least not measurable, the heavy advertising load before the actual start of the film is often mentioned in the appeal against the theater, which contributes to “I prefer to stay at home and wait for it” that theater chains fight.

I am sympathetic to the theater chains like AMC, which in recent years have fallen into a terrifying storm. 2024 was a wildly uneven year in the box office, when 2025 got a terrifying start. It didn’t help the only certified blockbuster in the first piece of the year “Ne-Zha 2” that made almost all $ 2 billion in China alone. It has been difficult, and these companies need to find ways to help finance their finances in uncertain times.

I am primarily a box office analyst who cherishes the theater experience. So I don’t just want AMC to survive, but I understand that Hollywood definitely needs it. But more commercials before the movie starts from the world’s largest theater chain does not seem to help to improve experience, which can really motivate people to develop a regular movie again. As the AMC website has already stated, customer relationships can expect about 20 minutes after the published exhibition before the movie begins:

“Listed driving time is the film’s duration. The film does not start with the published Showtime program. Preshow material, including trailers, is about 20 minutes, showing the published showtime and starting the movie.”

It is worth the AMC that it does inventive things that can really help the movie status in 2025. AMC intends to offer discounted tickets on Wednesdays. It’s something I have previously claimed and attracts potential ticket buyers. But you have more ads? Not so much. My practical part can understand why a company is doing this. However, the only part of me that understands the only way in which box office revenue is more regularly improves is to make the movie a great experience. Must be a better way. This is not.