Anzu advances in-game ad offerings with Amex Ventures investment

Advertising solutions company On announced today that he had received a new investment from Amex Ventures. The non -disclosed amount will accelerate Anzu’s mission to provide intrinsic advertising into play to premium companies. Amex Ventures joins the existing investors of Anzu, a list that includes Paypal
Ventures, WPP, Emmis Corporation and Nbcuniversal, among others.

According to Anzu, this investment will help develop its solutions, on the scale of intrinsic ads in games while providing measurable data. The company recently began to provide deeper information via a partnership with Claritas and participated in An investigation with Superawesome On the effects of advertising in the game on future generations of players.

Itamar Benedy, CEO of Anzu, said in a statement: “Advertising in Premium games continues to develop as more advertisers and developers become aware of the enormous opportunity to reach consumers in passionate games. Really premium advertising experiences.

Margaret Lim, director general of Amex Ventures, added: “The game is now the general public, and the brands wake up.