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AppillageA direct platform for consumers (D2C) for mobile games and the marketing measurement company Appsflyer announced a strategic partnership.
They will offer a solution of mobile and web and unified unified allocation. The new integration allows mobile game developers increased visibility in players’ behavior and the purchase of models in environments in application and web stores.
Traditionally, mobile game publishers could only measure integrated purchases via Appsflyer, leaving transactions in store. This difference has limited their ability to measure the complete optimization of the LTV and embarrassed the countryside. With the new integration, Appsflyer now attributes all purchases – mobile and web – to install, AU and re -engagement of the campaigns, offering a holistic view of the customer journey and the general return on investment.
Appharge implements server server communication (S2S) to send connection and purchase events directly from the online store.
These events will enrich the Appsflyer dashboard by filling up previously missing contact points, offering developers a complete view of user behavior through mobile and web experiences. This allows developers to access complete data on the value of the lifespan (LTV) and to return to advertising expenses (ROAS) for mobile and web purchases, ensuring more precise user acquisition decisions (AU).
“The game industry, and in particular the mobile space, is constantly evolving to correspond to the constantly evolving needs and desires of players and their requests,” said the CEO of the Appharge, Maor Sason, in a press release. “We have associated ourselves with Appsflyer because of their unrivaled expertise in the measurement of marketing and data analysis to help us guarantee that our mobile game developer partners remain connected with their communities and their customers while they continue to explore new borders with webstores and purchases at stake.”
Companies have declared that this deep integration also supports the newly launched payment links of Appharge, which allow mobile developers to accept direct payments of iOS users, via a secure web fund. Appharge and Appsflyer now allow you to connect payment links based on campaigns with allocation data – allowing mobile game developers to measure campaign performance, assess players’ engagement on all contact points and make informed decisions that maximize the return on investment.
“It is essential for developers to understand the customer journey from start to finish so that they can identify the fields of improvement, optimize performance and maximize income,” said Adam Smart, product director of the game on Appsflyer, in a press release. “Appharge’s expertise in the monetization of mobile games and their understanding of the requirements of the leading game studios in combination with the main Appsflyer analysis capacities will provide developers with the ideas necessary to understand their audience and make smarter decisions to create transparent game experiences.”
Based in Tel Aviv, Appharge is funded by Gillot Capital Partners and Play Ventures and is led by Rovio veterans, huge games, Moon Active and Play Studios.
Appsflyer helps brands make good choices for their business and their customers with its advanced measure, its data analysis, its deep connection, its commitment, its protection against fraud, its white data room and its privacy preservation technologies.
