Apple is reportedly considering the acquisition of Perplexity AI

Apple leaders plan to acquire the perplexity for both talent and be able to offer a search engine based on AI in the future, according to Bloomberg. Adrian Perica, responsible for Apple mergers and acquisitions, would have already talked about the idea with the services that Vice-President Eddy Cue and the best decision-makers of the company with AI efforts. These are the first stadiums, however: Apple has not yet spoken to the perplexity of an offer, and internal talks may not even lead to a formal offer.

The leaders would also have discussed an alternative, in which instead of buying a perplexity, it will associate with the company AI instead. Be that as it may, the idea is to develop an AI search engine powered by perplexity and to integrate Perplexity technology into Siri. While Apple has not yet made a formal offer, Bloomberg said he met with perplexity several times in recent months.

In May, signal revealed that Apple discussed a possible integration of safari with perplexity while being on the stand of the current search for search for Google. CUE has taken a position because of Apple’s long -standing agreement with Google to make its default search engine on the iPhone. (In turn, Apple get billions of dollars a year – 18 billion dollars in 2021 – of the arrangement.) The signal, however, shared any final plan, including the possibility of an acquisition.

If the regulators order Apple to end its partnership with Google, the purchase of perplexity would facilitate the company to develop a search engine based on AI. In addition, this would allow the company to acquire necessary talents to be able to catch up with other companies in terms of artificial intelligence. Apple, like Meta, spotted for new AI talents. Bloomberg Said it is even in competition with the owner of Facebook to hire Daniel Gross, the founder of the company of IA Safe Superintelligence Inc. The company seems to need help to be able to publish the functionalities of the AI ​​that it wishes to provide its users. A few months ago, for example, Apple delayed deployment of a more powerful Siri which was a key element of its original height for Apple Intelligence.