At WWDC, How Will Apple Address Its Lackluster First Year of Apple Intelligence?

HAS WWDC 2025How will Apple turn what can be objectively considered to be a year of AI promises a little?

Before WWDC 2024, AI had broken into the dominant current, capturing the imagination of the first adopters and the general public. Services like Google’s Gemini and Openai’s features have presented features that have used models of large languages ​​and a generative AI to write, search on the Internet and create works of art almost photographic in a way that only books and films had previously imagined. AI was the future and all large technological companies had to be pointed out in this direction.

But Apple, being secret by nature, kept its plans of IA closely kept. When Tim Cook, Apple CEO, went on stage during the WWDC opening presentation, analysts and financial experts from last year thought that the company had lagged behind the AI, especially after Google only had AI to its Google E / S event.

When Cook introduced Apple Intelligence to WWDC, the features collection was a more modest approach to incorporate AI into the iPhone and Mac. Far from looking like a trap, Apple had us Praise a measured and practical deployment.

Instead of throwing more slobons against the wall, Apple Intelligence has promised to focus on practical characteristics Notification summaries And Delete photos distractions. Siri was going to be the loom who woven various threads from your personal information together and became a real virtual assistant.

But after a slow deployment of the characteristics of Apple’s intelligence, we learned about Siri’s internal strugglesand apple recognized This progress was going to “take us longer than we thought”. Now it is not clear if Siri will progress considerably this year.

So how will Apple manage this elephant generated by AI in the room? What has been performed for presenters that has been accomplished so far? Or maybe completely ignore the problem and focus on everything that comes next? This seems to be the most likely – the most Apple – way to make it happen.

However, let’s not forget that WWDC as a whole is still mainly an event for developers, treating them as members of an exclusive club even if the main event is used to present technologies that will dominate the rest of the year for everyone. The main vice-president of Apple software engineering, Craig Federighi, has always provided news with a light touch. For example, the executive fabulously styled, sometimes called “Force Hair One”, even put on a silver -shaped helmet during the introduction of WWDC 2024 under the cover of parachuting on Apple’s Apple campus, California.

And even if the tech giants like Apple and Google are focused on the laser in competition to own the future of AI, they are not always as serious as they do not make fun of the other, because Rohan Shah, senior product manager, Android platform, did it during this year E / S Android Google emission When he mentioned that Gemini “is not only an application” and continued on the side of his mouth, “as on other phones”.

I guess Federighi will have a few intelligent lines recognizing that Apple’s aspirations were higher than the state of the art, give the public a “We all know what I mean” knowing the wink, then go to what is new in the following versions. Because honestly, we will all ask ourselves how Apple will go ahead to make up for the ground that he is lost so far.

We will know it with certainty during WWDC 2025 opening presentation Monday, June 9, which Apple will broadcast live from 10 a.m. The members of the CNET team attend the event to report on the developments going down – let’s hope it by the parachute this year.