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People consult an Xiaomi Yu7 electric SUV in an Xiaomi store in Hangzhou in the province of Zhejiang in eastern China on Thursday, June 26, 2025.
China characteristic | Future publishing | Getty images
Beijing – Chinese smartphone company Xiaomi takes viability directly on his rival Tesla With a new electric SUV.
The Luxury Yu7 SUV of Xiaomi will start at 253,500 yuan ($ 35,322), said CEO Lei Jun on Thursday, stressing that the vehicle is 10,000 yuan cheaper than the Y model, which starts at 263,500 yuan in China.
Before the official price announcement, a Citi report had listed the expectations that the YU7 SUV would cost around 250,000 yuan at 320,000 yuan ($ 34,800 to $ 44,590), providing monthly sales of around 30,000 units. Once the pace resumes, Citi predicts annual sales from 300,000 to 360,000 units.
The SU7 sedan of the Xiaomi company launched last year was also model 3 of Tesla.
On Thursday, Lei said that the Yu7 had beaten the Y model of Tesla on a range of measures, but has still failed to attend. The YU7 is delivered with pilot assistance software, the most advanced version of which is powered by the Nvidia Thor chip. The presales start at 10 p.m. Thursday, with deliveries expected in one to five weeks.
Xiaomi initially declared that he would launch his Yu7 in July. The previous event takes place In the middle of a price war of the intensifying electric car.
Xiaomi revealed his SUV Yu7 At the end of May, less than a year after launching its first electric car, and said that the vehicle would have a motor range of at least 760 kilometers (472 miles) on a single load.
It is well above the 719 kilometers announced for the prolonged extension model of Tesla Y. The practice was a sale of sales for worried consumers of the frequent battery load.
While Xiaomi has not promoted its artificial intelligence as much as the other consumption brands, the launch event on Thursday presented several characteristics of the AI car, such as drivers for modifying a song using hand movements, or asking a telephone application to describe where the car is parked.
The YU7 also supports Apple because Play and Apple Music, said Lei.
Chinese smartphone and domestic apparatus launched several other products on Thursday, especially eagerly awaited Glasses related to artificial intelligence.
AI glasses, which compete with the intelligent offer of Meta Ray Bans, can modify the shade of the objectives and scan a QR code to perform payments, imitating China’s mobile smartphone applications. Xiaomi has also announced characteristics similar to those of meta-lunettes, such as being able to take photos and videos, as well as to use an interactive AI to identify a flower or translate text.
Xiaomi AI glasses start at 1,999 yuan ($ 279). An Xiaomi spokesman said he was not currently planned to sell glasses abroad. Meta’s version is not officially sold in China.