Clay secures a new round at a $3B valuation, sources say

Clay, a sales automation startup, has raised a C series C to an assessment of around $ 3 billion, directed by Capital G, according to three sources with knowledge of the agreement.

Clay and Capital G did not respond to a request for comments.

The new round comes just a month after the New York startup announced that it will allow most of its employees to sell some of their actions in a $ 1.5 billion assessment. This secondary agreement, known as tendering tenders, was led by Sequoia, which agreed to buy up to $ 20 million in employee shares.

Although it may seem that employees who have sold shares at a much smaller price than the company are now worth a bad deal, they will probably have another chance to sell more shares to a higher evaluation next year. Kareem Amin, co-founder and CEO of Clay, told Techcrunch in May that he hoped to make tender offers on an annual basis.

Clay was founded in 2017, but she did not reach her stride until a few years ago, when Amin decided to pivot the startup objective to empower sellers and marketing specialists with AI, helping them to discover key data and automate their marketing strategies. Clay allows sellers to find and update the lists of potential customers and write personalized awareness emails.

Today, Clay’s tools are used by thousands of customers, ranging from large companies such as Openai, HubSpot and Canva to more than 100 small consulting agencies that help other companies to use Clay for their marketing efforts.

The company competes with sales technology platforms, including Zoomfo, Lusha, Apollo.ioas well as a new offer Unify and common room

In addition to Sequoia, existing investors in Clay include Meritech Capital, Boldstart Ventures, Maple VC, First Round Capital and Box Group.