Disney’s Disastrous Elio Marketing Is A Perfect Study In How To Fail A Good Movie

Warning: This article contains spoilers “Organism”.

Allow me to suggest you unspoken truth in this business – there is nothing more satisfying than a strap on Monday morning’s defenders and retroactively diagnosed with what did not work compared to what is not in ticket revenue after any weekend. As /movie readers know well, My own Ryan Scott is the finest example of an expert who sets his money where his mouth is And taking scalps (unlike a sled hammer) into industrial trends, which are often more complicated than they look. Too often, however, Post Mortem conversations can quickly change to the mailing of the audience’s flavors, studio policy, foggy budgets and an irresistible call to make everything to the most simplified solution: steal the famous mouthpiece “The Simpsons”, am I so desperate? No, marketing went wrong.

With the exception of so often the excuse that a weak marketing campaign is really guilty make Reflect the reality of the situation … and “Elio” has just become our latest case study. I’ve gone to the album my review /movie that the last Pixar movie has a lot to do and that the audience is likely to come out of it tears still in their eyes. Unfortunately, according to weekend reports, there are not nearly enough filmmakers to really bother to show it. According to all accounts, the original film is in the worst opening of the animation studio ever – Below are recent abuse, such as “Lightyear” and “forward”. Is this a quality control problem that suggests some kind of “pixar fatigue” at work? Was the movie swallowed its race? Or could it be a lot, much simpler?

According to many factors, it seems clear that “Elio” was ultimately a victim of the parent company who decided to reduce his losses and save money in an expensive marketing campaign. Even the obsession of a movie outside the bubble, The story is formed that Disney is “burying” this title. And a movie about finding a place in a world that can be cruel and unforgivable to outsiders, well, it only feels bit Too in the nose. For this reason, “Elio” earned a far, much better fate.

Making today’s movies is a fun way to play in the public arena. Thanks to the Internet and the YouTube industrial complex, the public film audience often hears about production problems and delays that are plagued by certain films long before they ever really appear. Most of the time, these “reports” are usually either completely exaggerated or direct fiction. But everyone so often, smoke shows fire … and it turns out that it has been “elio”.

Needless to say, “Elio” opportunities did not look good, between different delays (the original release date until March 2024), the director (“Coco” instructor Adrian Molina was originally intended to lead production until Domee Shi and Madeline Sharafia came to replace him). One review of first teaser material In practice, tells the story. Originally, Pixar dropped the film’s first review on June 13, 2023, almost exactly two full years ago. Viewers find a completely different shade, whole scenes that play with great changes (such as Brad Garrett’s Lord Grigo, which seems to be a communication ambassador like a direct thug she in the last movie) and opposite personality of our protagonist’s polar opposite personality. Elio, so enthusiastic about abduction of foreigners, could not be more to oppose the idea in the teaser.

https://www.youtube.com/watch?v=2W_K3CB8pue

Still here is the thing: all this seems to lead to a movie that, According to critics of most rotten tomatoesIt’s really pretty good. It is difficult to blame Disney for getting cold feet on the idea of ​​another rescue operation to one of their block wires. In the end, we talk about a company that has endured the same efforts for both “Rogue One” and “Solo”, the recent Disney+ series “Daredevil: Born Again” and “Captain America: Brave New World” – and it is only in recent years. The final results of the above titles could be politely described as “mixed”. But “Elio” shows that failure is not always a Fait Accesso, And just a little more faith in Pixar’s miracles would have gone a long way

Because someone who pays far too much attention to this business, you know what’s the craziest thing to hear from friends and family members months or even years after the release of a particular movie or TV show? “Why didn’t anyone tell me how good this was before?” In a livelier and livelier pop culture environment, where critics and writers are desperately trying to shine on light things that are really worth watching, nothing more frustrating than to see how many billion dollars refuse to own appropriate resources to ensure one of their own production. That is why you usually see many of us, for example, Netflix, throwing their own films and screenings under the bus. I won’t go so far that I say that Pixar Blockbuster, The time limit is rumored to budget over $ 150 millionThere was an unprecedented number of odds against it. But it is just as undeniable that Disney didn’t bother to help the story before it was too late.

Just look A sudden flow of TV places and social media messages after raising critical export language And almost generally guided the glowing reactions that certainly seem to have been surprised by the company. On the other hand, this is a common business of any major production. Studios would be engaged in rejection of gross obligation if they abbreviation Try to splash every positive betting loan on TV commercials and billboards to convince anyone about leaving the fence. But for hard animators, creative team and marketing in Pixar? It is not difficult to imagine that many of them scratch their heads and wonder where this push was for the last few months.

Did Disney deliberately decide not to chase good money badly and simply alleviate their (supposed) losses “Elio”, we never know for sure. However, we know that it eventually became a self -fulfilling prognosis. The whole story has not yet been written about how this film works in the long run, but the mouse house did not make it any popularity by taking such a warming, a pleasant and completely charming movie and hanging it to dry.

“Elio” is currently playing in theaters.