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THE ESPORTS World Cup Foundation (EWCF) announced a three -year strategic collaboration with Amazon Ads.
The agreement will combine the Esports event and the game of the first Esport World Cup (EWC), returning to Riyadh, Saudi Arabia, from July 7 to August 24, with the Amazon’s complete advertising and entertainment services to offer unprecedented experiences of fans and extend the world’s world scope.
Based on the success of their collaboration in 2024 during the Esports Isports World Cup, which presented the launch of the Estports World Cup Hub on Amazon.SA and Amazon.Ae, the extended agreement will unlock new experiences of fans through Twitch, Prime Video, Alexa and Wondery, and introduce personalized brand activations that inspire engage fans in the world with action in Riyadh.
As part of collaboration, EWCF and Amazon advertisements will work together to extend the scope of the Estports World Cup in key places, notably the United States, Europe, Brazil, Mexico, Middle East and North Africa, Turkey, India and Canada.
The EWC content will be delivered to fans via live broadcasts on Twitch, original documentation on first -rate video, real -time vocal integrations on Alexa and an immersive narration focused on music via Wondery. These initiatives aim to transform the way in which fans are committed with Esports as consumer entertainment for a digital generation, from competition and narration to shopping and social interaction.
In addition to the new audience experiences, collaboration will offer new opportunities to brands to connect with the world’s new generation ESports public via the suite of Amazon advertising solutions. Exclusive content and personalized executions in programmatic media and the integration of retail, creating a powerful narration environment that benefits players, clubs, fans and CEE partners.
“Esports redefines the way a new generation consumes entertainment – always on, always accessible and deeply social,” said Mike McCabe, COO at the Esports World Cup foundation, in a press release. “With Amazon, we introduce Esports into daily digital lives for millions of people around the world – whether you grasp highlighting facts on bonus, or a livestream on Twitch, or you are asking for Alexa updates – creating an immersive multimedia experience that shapes its place in global culture.”
Rayan Karaky, managing director of EMEA and Southeast Asia at Amazon Ads, said in a press release: “We are delighted to continue our collaboration with the EWCF to shape the way Esports is experienced worldwide. Our collaboration will feed the experiences of immersive fans through several contact points and create an exceptional value for brands. The initiative supports the position of the Kingdom as an advanced Esports Center, and the ambition of Vision 2030 to be a leader in digital entertainment and technology. »»
Back in Riyadh, Saudi Arabia, from July 7 to August 24, 2025, the Esport World Cup festival will unite the games of games and esports for a global celebration of Games and Esports Sports Culture. With Esports tournaments, live music, retro arcades, anime cafes, a cosplay, designer studios, etc., the EEC festival will offer millions of exclusive fans celebrating their love for the game.
The ESPORTS 2025 World Cup will include 2,000 elite players and 200 clubs from more than 100 countries, participating in 25 tournaments on 24 games for a record hug of more than $ 70 million.
