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FC Barcelona typed FutureverseA leader in AI, blockchain and experiences of immersive fans, to launch Barca.Pass, the first official digital collectible portfolio of the club.
This marks an important step in the history of sport with the largest deployment of web3 portfolio to date. More than 11 million fans with an identity document from existing Barça now have instant access to a personalized digital identity and exclusive digital experiences, all without the need for cryptographic knowledge. Fans can access Barça.Pass today to www.barcapass.com. Dynamic avatars are also coming soon.
With more than 230 million social followers and communities of fans that extend on the continents (Indonesia alone boasts five times more FC Barcelona fans than Spain itself), Barça.Pass answers a global question: what the modern fandom looks like when most fans will never set foot in the stadium?
Barça.Pass is the ticket for each fan for the club, meeting these fans where they are: online and on their phone. With Barça.Pass, fans will soon be able to create official FCB digital avatars, personalize them with portable team devices, access immersive experiences and collect exclusive FC Barcelona assets. The platform is built on technology to the test of the future, but it is not crypto. It is culture, identity and give each fan everywhere, a seat at the table.
“There are millions of Barça fans around the world who have never had the chance to attend a match or even buy official equipment,” said Aaron McDonald, CEO of Futureverse, in a statement. “With Barça.Pass, they now have something so significant. It is a solution of fans that allows FC Barcelona fans to join the Fandom, no matter where they are based.”
McDonald added: “Our seamless technology makes the advantages of web3 accessible without clumsy and technical obstacles.
Designed for simplicity, only one connection via Barça ID unlocks a bridge to a new era of fans’ engagement – starting with an upcoming digital experience where fans can create their own official football avatar, personalize it with the kits and accessories of FC Barcelona and manage it as a digital collection. The upcoming avatars will serve as a gateway to future experiences, as Barça.Pass Becomes in a versatile platform for fans’ commitment, mixing the emblematic heritage of FC Barcelona with the unlimited possibilities of web3.
Beyond Virtual Merch, the avatars will be interoperable, with the future integrations of the next FC Barcelona mobile race game as well as ReadyverseThe immersive metaverse platform propelled by futureverse and based on the work of Ernest Cline, creator of Ready Player One.
With the launch of Barça.Pass, FC Barcelona and Futureverse create a plan for the future, where real property and immersive new generation experiences are integrated transparently into the very fabric of the sports fandom.
