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Figure AI CEO skips live demo, sidesteps BMW deal questions onstage at tech conference


Brett Adcock, co-founder and CEO of Humanoid Robotics Startup Figure IA, made a rare public appearance in Bloomberg Tech Conference on Thursday. The figure has recently been the subject of a couple press articles This questioned his progress with the Customer Marquee BMW. The figure opposed at least one of these reports Adcock has publicly threatened To continue the publication.

Asked about skepticism surrounding the BMW relationship and if it is a driver or a commercial value for the company, Adcock responded with an explanation of the technical advantage of having robots on a factory floor but has not provided details on the contractual relationship with BMW.

“We get a lot of value, and it is really important that we must understand how to manage robots every day. We see how they behave. We can follow all the measures,” he said. Two months ago, the figure also published A YouTube video showing some of her robots working in a BMW factory.

Adcock, however, said that this figure AI signed a contract with an unnamed second customer for the initial deployment, a customer that Bloomberg said they were Tall.

Figure IA drew attention to assert that its robots fueled by AI have a fine motor skills like a human and can handle objects with precision. Despite the publication of many videos of its robots at work, the company has not demonstrated live from humanoids.

The interviewer, Ed Ludlow of Bloomberg, stressed that if two other robotics companies, Agility Robotics and Boston Dynamics presented their robots at the conference, the AI ​​figure did not. “It goes back to all our philosophy, we are not going many events,” said Adcock. “I think it’s a giant waste of time. To be frank, I have to bring a team here to bring robots here. They could be at the office,” he said, adding that the company highlights robots in videos.

Adcock has confirmed that the IA appearing expects to manufacture and deploy around 100,000 units in four years.

Skepticism concerning the commercial relationship of the figure comes in the midst of the company’s attempts to remove a cycle of $ 1.5 billion in a $ 39.5 billion Evaluation, the sources told Bloomberg, an increase of fifteen times compared to the $ 2.6 billion Assessment he obtained in February 2024.

Techcrunch reported in April that this figure issued letters to the secondary market brokers, demanding that they stop marketing their actions because they are not allowed to do so.



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