Ford reports 16% sales increase in May amid employee pricing, tariffs

DETROIT – Ford engine Tuesday, an increase in American sales of 16.3% in annual shift for May, while the automaker continues a Employee pricing program In the middle of the increase in tariff costs and vehicle price increases.

Sales of the Detroit car manufacturer were led by an increase of 17.2% of the purchases of its vehicles with traditional internal combustion engines, as well as by a leap of approximately 29% of hybrid models. These gains compensate for a 25% drop in sales of electric vehicles – especially Its electric F-150 – compared to May 2024.

May has marked the third consecutive two-digit sales increase for the automaker, led the last two months by its employee pricing program which continues until July 4 weekend.

“The pricing program for Ford’s employees” From America, For America “continues to connect with customers and generate solid sales results,” Ford spokesperson said in an email.

The automaker has announced the price promotion as president Donald Trump25% automotive prices On imported vehicles entered into force in early April.

However, since then, Ford has announced certain increases in vehicle prices, especially on people imported from Mexico. A spokesperson for Ford said to Reuters The price increases, which affected vehicles built after May 2, were a combination of seasonal adjustments and pricing impacts.

From the end of March, consumers Rushing to buy new vehicles Before potential price increases due to prices, helping sales of the automotive industry in the second quarter.

But Cox Automotive last week planned the American sale rate for May “Price inspiration outlet” of the previous two months.

COX provides that the annual rate or the annual rate adjusted seasonally, about 16 million, slightly compared to the previous year, but a significant drop in relation to the March of March 17.8 million and 17.3 million in April.

The volume of sales in May is expected to increase by 3.2% compared to last year and 2.5% compared to last month, assisted by an additional day of sale, according to Cox.