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Roblox Game Studio Game Announced today that he is collaborating with FIFA to bring the World Cup of the FIFA 2025 to his Game Super League soccer. The two organize a major event in the game leading to the club World Cup to enhance the profile of the tournament with the public Gen Z and Alpha de Roblox. The 13 participating football clubs are playable in Roblox for the first time, with the event which should start on June 14 and take place until July 13 with the real club World Cup.
According to Gamefam, the Virtual Club World Cup will imitate the real case, with advertisements and a signaling in play to show the sponsors of FIFA and the virtual merchant for players such as brand articles and FIFA and Adidas cosmetics. He will also follow the Club World Cup, with the updated support support as the real matches are over.
Ricardo Briceno, Director of Affairs of Gamefam, told Gamesbeat in an interview: “Working with FIFA is not just another activation of the brand for us. It is a single meaning. Collaboration has a rare depth and resonance on Roblox, and this reflects our common goal with FIFA: to redefine how the following generations fall in love and experience the beautiful game. ”
Bring the Club World Cup to young audiences in Roblox
This is the second collaboration between Gamefam and Fifa. The first took place in November, where they revealed the virtual club World Cup Trophy Reveal, which received 5.5 million visits and 70 million minutes of engagement in three days – Roblox’s largest football event, according to the developer. 84% of the players who attended the event said they planned to follow the tournament after that, and the activation of the club World Cup gives them a chance to do so in Roblox.
In addition to the sponsors and the link with the real world tournament, the Virtual Club World Cup gives players a chance to participate in their own tournament. They can earn points both by winning and successfully reporting the challenges.
Briceno added: “With Gen Z & Alpha, spending an average of 2.4 hours a day on Roblox, it is not surprising that Roblox has become a magnet for IP sports: NBA, NFL, NASCAR and now FIFA has all recognized its potential to ensure the relevance of fans.
