GenLayer launches a new method to incentivize people to market your brand using AI and blockchain

GenlayA startup building Decentralized legal infrastructure for AI and machine agentslaunched its first Incité test, called Asimov.

This marks the initial deployment of its Integration and Technological Validation Initiative of Multi-Phases Validator as the company is getting closer to the deployment of MAINNET.

The Testnet presents what Genlayer calls the first intelligent blockchain, propelled by AI models and designed to resolve subjective decisions generally outside the scope of traditional deterministic blockchains.

“Our story is that when we enter a world of AI agents – fast and intelligent – we need a new legal system because the current is fragmented, slow and expensive,” said CEO and co -founder of Genlayer, Albert Castellana, adding that Genlayer “offers a synthetic jurisdiction: a legal system for machines”.

Combining the best of blockchain and AI

Asimov is the first of the three sequential tests of the Genlayer roadmap, followed by Bradbury and Clark.

Society aims to gradually test and evolve its “optimistic democracy” consensus mechanism. Unlike conventional blockchain validators who simply perform code, genlayer validators are twinned with important language models (LLM), which allows them to assess data outside the chain and make subjective decisions, as to determine whether the content submitted meets the campaign requirements or if the conditions for an intelligent contract have been met.

Genlayer positions this model as an essential infrastructure for the coming age of AI agents and machine machine transactions.

According to Castellana, the launch of Asimov is both a stress test and a technical maturity signal for developers and partners.

Professional validators and developers ecosystem

The Validator program for Asimov targets experienced blockchain infrastructure operators. Selected participants will earn rewards to test consensual logic, transaction management and model coordination. Genlayer has already integrated dozens of validators, more with the pipeline. Participation requires a full -time commitment during the test phases.

To support the manufacturers, Genlayer publishes a full battery of developers, including the Genlayer Studio, Wallet, Blockchain Explorer and GS Library (a Python toolbox). The Testnet is also combined with a subsidy program to encourage early development and experimentation before the launch of Mainnet.

Rally

Coinciding with Asimov is the beta version of Rally, a decentralized marketing protocol which automates the incentive and community incentive campaigns. Using Validators fed by AI, Rally assesses the content submitted – such as social networks publications – against the campaign rules integrated into intelligent contracts.

“Rally is our first protocol built on Genlayer,” Castellana told Venturebeat. “It independently assesses the content created by the community and determines remuneration, opening participation beyond influencers to anyone.”

The brands define the directives (for example, hashtags, tone, originality), deposit funds and allow the protocol to determine payments independently.

This configuration avoids manual negotiation and common performance disputes in traditional influence programs. Content creators, in turn, receive transparent and chain compensation if their submissions meet the predefined criteria.

“In the future, many influencers will be AI agents seeking opportunities to win – this system adapts to this development,” added Castellana.

Rally operates independently of the main Genlayer team and will finally be governed by a DAO. From each campaign pool, 1% goes to the Dao rally, while 10% of the protocol costs are allocated to the developers of the participating applications.

“The way I see Genlayer is like a toy factory – creating new tools and mechanisms that you do not find anywhere else,” added the CEO. “The rally is just one example of what is possible.”

How it benefits companies

For technical decision -makers – including brand chiefs, growth marketing specialists and digital campaign prospects – Genlayer and Rally offer the possibility of automating and decentralizing the execution of the campaign and quality control. Instead of manually managing influence relationships, approving content and contesting performance after the campaign, teams can deploy smart contracts that use LLM to judge the tenders against predefined standards.

This approach considerably reduces operational general costs, allows comments and rewards in real time and ensures equity and transparency throughout the life cycle of the campaign. In addition, the use of AI agents allows evolving campaign management between thousands of contributors to potential content – human or automated – without additional friction or friction of suppliers.

For companies that regularly invest in the brand’s visibility, product launches or community engagement, Rally could rationalize marketing operations while providing proof of campaign performance. Combined with the broader Genlayer infrastructure, brands also have access to AI decision -making systems for everything, disbursement of subsidies to the application of intelligent contracts, potentially transforming legal and operational work flows in web3 contexts.

Infrastructure for the native economy of AI

Genlayer’s architecture is supported by technical partners, notably ZKSYNC (for rollup -based scalability), the Heuriste (for the accommodation of decentralized models), the ATOMA network (for the execution of confidentiality preservation) and the CALDEIRA. These integrations guarantee that the platform remains efficient, secure and aligned with wider ecosystems based on Ethereum.

The company has raised $ 7.5 million in seed funding from investors such as North Island Ventures, Arrington Capital, ZK Ventures and Arthur Hayes’ Maelstrom. Genlayer considers its protocol as the foundation of a global synthetic jurisdiction – an autonomous legal layer for the EC economy, capable of adjusting machine speed disputes with better accessibility than traditional legal systems.

What is the next step?

After Asimov, the Bradbury and Clark test tests will introduce the LLM configuration at the validator, the production of production inference and autonomous network operations. Each phase is designed to validate the system components before a main launch planned for later this year.

Genlayer is actively looking for professional validators and developers to participate in the Testnet. Those interested can apply via the company’s website.

With applications like Rally Live already in beta version, Genlayer presents a new category of intelligent blockchain infrastructure – combining AI decision -making with decentralized governance to unlock more autonomous, transparent and scalable systems for business and community users like like