Google Play launches Diamond District experience in Roblox

Google announced today that it is launching a new experience in Roblox – in particular, an experience based on its Playing points award system. The playable experience offers an immersive obstacle course and several awards, digital and physical, as well as several mini-games and a VIP vault exclusively for members of the diamond, gold and platinum. The experience of Diamond District is available from today until July 2.

Players can access Diamond District’s features by linking the Google Play Point account to Roblox. The experience follows an update that allows users to exchange game points for exclusive elements within Roblox, and now Google Play has an exclusive space in the platform. Members of the game points can acquire digital rewards in the rewards of Diamond District, such as headphones and gliders on the theme of the sparkling logo of Play Diamond.

Jackie Titus, Director of the activations and commitment of Google Play, told Gamesbeat in an interview: “By accumulating on the success of last year, we want to continue to improve our program of awards this year with exclusive advantages and experiences that were delighted and really rewards our most precious members … To press us in 2025. Roblox quickly went to the top. »»

In addition to the basic experience, Diamond District also offers physical rewards for Play Point members, including a personalized Google Play X controller and a limited edition gift box. Over next week, users have access to Merch from other companies, such as the Duolingo duo Duo, Plushie. Titus said about the awards: “The reward for our members in many ways is at the heart of our program. With Roblox being a completely digital experience, we knew that it was special and notable to create tangible collectibles that represent the world of our Diamond district. ”

Titus added: “From the start, this experience has been meticulously designed with our members at the base. Our creative process began with the way we can transmit our commitment to the most gratifying program, delighting our members every turn…. Our creative process began in January with the first ideas on how our Roblox world could link to our big brand campaign. The new features have been many tests, new workshops, custom constructions, essionings and start tests. Launch of the path.