Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Alongside Joshua Tyler
And Published
In Disney’s long, layered history, the company has had huge successes, including the history of the Marvel Cinematic Universe, and their entire animated output in the 90s. Recently, they have been suffering from failure, critics and filmmakers have ignored. However, Disney is not yet a 2012 box office failure when the studio released the Big Budget Sci -Fi Adventure movie John Carter.
At the time of its release, John Carter It was supposed to be the least profitable Disney movie. While recent movies like Snow -white May soon challenges this record, John Carter was a pioneer of epic failure.
Roll sci-fi Adventure based on the classic Edgar Rice Burroughs novel, John Carter There should be a huge success, but it never had the opportunity. That’s why John Carter failed.
The world of Barsoma
John Carter is a disappointed civil war veteran who has been mysteriously transported to Mars. Or as the residents of the planet call it, Barsoom.
In Barsoma, Carter notices that he thanks the planet’s reduced gravity and thinner atmosphere, has excess agility and strength. He has been quickly cut off into conflicts of different Martian competitions, including humanoid red marches, barbaric green marches and God -like.
Along the way, Carter meets and falls to the Princess Dejah Thoris of Helium City State. He begins with him to help him rescue his people from his competitors. It is a straightforward, old -fashioned hero. For the most part, the film pulls it away.
John Carter should have been the princess of Mars
Whether John Cart’s movie had pulled it out or didn’t matter at the end, because no one bought a ticket to see it. John Carter had been convicted of failure almost from the moment the words “John Carter” were added to the posters of the film.
Originally, Disney was going with a much better and descriptive title John Carter from MarsBut they dropped Mars “Mars” at an early stage in the production process and only went with the very general name of the main character of the film.
The Edgar Rice Burroughs novels based on the film were over 100 years old when John Carter was released.
Disney did not mention almost the origin of the story and did not really play the fact that it is based on the classic at all.
So no one knew who or what John Carter was when Disney began to promote their big budget attack. And as a movie title, it’s hard to imagine something boring and non-fall than “John Carter”.
And it is not that other titles are not available.
The first book of the Burroughs Series is called Mars princessAnd it’s the kind of exciting and interesting title that would have sold tickets. Particularly given the Disney princess connection.
Instead, they went to the most common and general name to imagine and expected it to be of interest to people.
Dropping all possible connections to the books may have been intentional.
In their John Carter movie, Disney clearly alleviated the very R -class content of the books to make it as family -friendly as possible. They probably did not want the parents of the parents and think that their film version may not be intended for children.
If you read the books that Edgar Rice Burroughs wrote about John Cart in 1912, it’s something very different from Disney’s movie.
Burrough’s books are violent and some kind of sexy.
They are more than a sci-fi version of Conan from barbar than something you can expect from the senior instructor Pixar.
The only thing you need to know is that most of the time in books, everyone is completely naked.
There is a reason, and it’s a real central plot, so very little is covered.
Avatar is PG-13 John Carter
Aviewwho “borrows” much of the plot of Edgar Rice Burroughs John Carter Books solved some of this issue of nudity by making scarce warfare figures into blue CGIs. Somehow it is more culturally acceptable, although from my point of view it is not quite clear why.
But Disney doesn’t make such movies, so instead of going to the hard PG-13’s central Cameron found, they tried to squeeze into a soft PG-13 family-friendly form.
And it didn’t work. Nobody took their children to see it. Ticket sales information after the fact revealed that most of those who bought the ticket were over 25 years old.
Maybe they should have told people that John Carter was Andrew Stanton’s first live action movie with the previous two films, Wall and Find the nemowere both Oscar winners and beloved instant classics.
Still, Disney did very little of these achievements.
As Disney is not going to make a granule, classified R movie, the book writer might have wanted them to be, and they did not intend to promote Andrew Stanton, they would have been able to play the strengths of their manuscripts instead. They didn’t do it either.
Both in books and in a movie, John Carter is an adventure story, but one built a romance around the princess and the ordinary. However, Disney never bothered to tell his potential audience with a kiss.
More reasons to blame avatar
Aview was a huge hit at about the same time, and part of the reason Aview It was such a success that it appeals to women so much or more than it appeals to men. And again, Avatar stole a lot John CarterThe plot and many of the same rhythms are there.
AviewThe trailers were not shy to play the romance angle, including Cameron’s film as the story of forbidden love.
John CarterThe trailers act as if the movie was built primarily to create pictures that may look good in a little boy’s lunch box.
They have very little romance and worse, very little, the film’s strong, responsible female character, Dejah Toir.
Dejah Thoris is a warrior and undoubtedly the most important character in the film.
For young girls, it would be a good idea to look for a character like Dejah Thoris, but because of the marketing of the movie, those girls probably didn’t realize that she was an important part of the story.
The mess of Mars
John Carter Opens the Red Bath with Disney logo to honor the location of Mars in the movie.
That logo is the last of even remotely -like environment you see in the movie, because mostly it is placed in a rugged desert, which could have been just as easily in Utah … and because they shot it, actually it was.
It’s a problem, because when you look at the movie trailers and really to some extent during the movie watching, it’s hard to feel the feeling of wonders that the film is trying to convey.
This problem is shifted alien Species John Cart encounters.
Tharks look completely foreign and as a result they are undoubtedly the best part of the movie.
But Dejah Thoris and his people, described by Edgar Rice Burroughs, described as “red” people Mars, mostly look like people who put a group of injection brown and then everyone went to get bad tattoos.
Regardless of how Disney could have marketed it, seen in small fragments, all of this will eventually look quite familiar.
Perhaps that is why the Disney marketing team left to put on a human -looking Dejah Thoris front and downtown, and instead demanded that almost all of their marketing to present a small battle between John Carter and the Giant, the white monkeys of the barsoma.
But a movie set on a foreign planet should look and feel different. It should feel exciting, like something new you have to go to see. As you want to be and explore somewhere. World John CarterAll the charm, never seems exciting and new.
It may be possible to tell this story in a way that really makes people see it, but Disney’s team never found it.
John Carter crashes
John Carter There was a huge investment in Disney, costing more than $ 260 million in production costs already in 2012.
More than $ 100 million was spent on the horrifying marketing campaign of the film.
John Carter Opened number two, not really all successful animated movie LoraxSecond publication week.
Things just got worse from there.
Analysts estimate that Disney lost up to $ 250 million in the film.
And it wasn’t exactly hit with critics.
Reviews were fine, and while Roger Ebert, the world’s largest Spawn The fan, tried to find positive things, he, like most critics, gave it a mediocre mediocre rating.
In the floppy process, John Carter Tanko actress Taylor Kitsch’s career, which was considered hot and as a newcomer at the time.
John Carter Was not the only sci-fi disaster, only the largest.
It was preceded only a year earlier in the box office disaster Cowboys and Foreigners.
But it was John CarterA historical collapse that changed the direction of the Sci-Fi movies in Hollywood.
In the following years, we started with darker, coarser sci-fi, while studios became necessary and returned to the well.
The era of throwing massive budgets in experimental, optimistic adventure crystals is over and there are no signs of returning.
However, this does not mean that John Carter is not worth your time. For all his mistakes, the film of Andrew Stanton is fun and Willem Dafoe’s job, as Tars Kay is just worthy of access.
And Burrough’s books are still pioneering and fantastic. They are a part Conan Barbarian and a part Lost in space. Perhaps one day, a better attempt to find a way to do justice for them.
