Instagram will finally let you rearrange your grid

Instagram announcement Thursday, it will finally allow users to reorganize their grid and test users to publish quietly on their profile without the content appearing in user flows. The social network also launches the possibility of disseminating Spotify songs directly to your Instagram notes, as well as a new initiative to support emerging creators.

Instagram says that the possibility of reorganizing the grids was one of its most frequently requested features. With this update, users will be able to reorganize publications on their profile to personalize the appearance of their grid. Until now, publications on your profile have appeared in chronological order, with an article being the only way to keep the content older at the top.

The idea behind the functionality is to give users a way to make their grid arrangement more aesthetic or to highlight certain content above others.

The announcement is not a surprise, because the chief of Instagram, Adam Mosseri, said in January that the company was You are looking to deploy functionality.

It should be noted that Instagram was seen in functionality development in 2022 but ended up the shelves The idea for a while. Quick advance until 2025, and Instagram is now ready to launch the update soon.

As for the ability to quietly publish content without distributing it in the flows of your subscribers, Instagram says that it now tests the functionality and plans to deploy it more widely.

Mosseri wrote in his blog article that “creative expression may seem intimidating, in particular when the publication of something to feed”, which is why he introduces the new functionality to facilitate the sharing of users without having everyone’s eyes above.

Of course, this feature will probably not be used by people who want tons of likes on their messages, such as creators and celebrities. It is more for people who focus on building their profile without having the pressure to play.

The functionality is somewhat similar to trial reelsAn Instagram feature that allows creators to test new content by publishing videos that do not appear to their subscribers. Instagram shared Thursday that 40% of creators displayed rolls more often after trying test coils, and that of these, 80% saw their coils reaching more non-suits.

Mosseri says that the goal of the two new creative features announced today is to give users “additional flexibility on how and the place where your content appears and helps you create and share without additional pressure.”

The new Spotify integration allows users to share any song they listen to in real time on the streaming service to their Instagram notes, letting their subscribers see and consult the type of music they are.

The company also announced that it launches drafts, an initiative that will invest in emerging talents. Thanks to drafts, Instagram will associate with creators to provide support that may include financial support, connections, co-help, collaboration opportunities, etc.

An Instagram spokesperson told Techcrunch in an email that drafts are not a dedicated creative fund and that Instagram “will collaborate closely with the creators to provide them with the type of support that best meets the needs of each of their unique creative projects”.