Jaws Forever Changed The Way Movies Were Released, And We’re Still Feeling That Impact

Take a moment and think about going to the movies, especially what this real process requires and what information you need to know to start the process. The consciousness you are interested in is playing in theaters is the most important step. You are reading this website probably already, saying, for example “28 years later” will be opened this weekendBut seeing a more relaxing filmmaker, a trailer in cinemas, online or on television is the key. Most chain movie theaters have a pre -ticket system where you can buy and book places online, but even this system is still to be served first (do you have your ticket “Superman” yet?). And some local theaters may still require arrival before showing to make sure you don’t get sold out. After all, this is summer time, which is the season of big attacks, as everyone knows.

Would you believe that all the aspects of the movie mentioned in the paragraph above are a direct consequence of “jaws?” Strange, but true. Steven Spielberg’s movie that is celebrated their 50th anniversary this weekunintentionally fire Waterfall film for the entire film industry When it was published in June 1975. As with the most important moments of history, the film revolution that “jaws” directed the spectrum’s existence and is not only due to “jaws”. Previous successful publications, such as the 1972 “godfather” and 1973 “The Exorcist”, helped to start a pump for Blockbuster, which soon wiped the world, and Hollywood Studios had studied alternative marketing and advertising methods for some time before “jaw” TV points.

However, there is no doubt that the films were released before “jaws” and after it is two different things, and the film is a clear transfer point between approaches. Although we are used to things that are moving quite quickly in the 2000s – especially in terms of film and entertainment – it is wild to look back 50 years and understand that one film is responsible for the change that can still feel that effect thanks to its success and sustainable heritage.

It is wrong to say that the movies were not advertised before “jaws”. After all, the concept of the film trailer is almost as old as the movie itself. Still, there is a significant difference between the movies before “jaws”. According to Robert Levin, who has worked in film marketing in various major studios throughout his career, this difference is in separation between publicity and marketing. When Levin said in a Frontline interview in 2001The decision of the Universal made a “chin” to lean on television advertising helped to make this approach a change:

“… the studios were increasingly able to open more screens with the power of TV, more theaters. […] They found TV to be this power plant. Before what we now call marketing departments, they were called publicity departments because it was a publicity -driven business. You can’t go back to find huge amounts of advertising in the early days of the cinema. […] It was a movie preview, or we call it a trailer, but not much advertising. “

Universal’s “Jaws” strategy on television was not nearly as extensive as the average media buying the movie. Studio was flooded with networks for only a few nights before the opening of the movie on June 20, and consensus seems to be that this campaign directly participated in the film’s massive box office revenue. Of course, other factors must be included in the popularity of the source of the Peter Benchley and the oral hype surrounding the film are also significant assistants. But the leaders noticed how the marketing campaign helped significantly “jaw” consciousness, and soon enough, it was not just a big tent path that was advertised on primary television, but for almost every major studio publication. It is an approach that only grew as the TV itself expanded to the cable season, offering more opportunities for ads on many channels.

When Peter Guber, “Color Purple”, “Batman”, “Air” and the producer of many other films, spoke to Frontline about “JAWS”, he mentioned the importance of marketing together with the film’s extensive publishing strategy:

“These extensive publications, these huge expenditure and advertising expenses and marketing costs and expenditure. They would make this enormous swelling that creates Gargantuan ticket revenue from the start.”

Guber’s point of the relationship between advertising and the publication itself has been well taken, as not all marketing in the world is worthwhile if the mental audience cannot find a way to see the movie. Therefore, an even greater change that is published by “JAWS” films is Universal’s decision to open the film as widely as possible on the same day. This sounds like a standard for everyone who was born after 1975, but faith or not, most of the films were released more than today’s “limited publication” schedule, where the film would play a couple of months only in one place (typically a large city) before switching to other places and finally to the second and third runs in more rural areas.

After the success of this mold, the “godfather” release of the Universal decided to open the “jaws” with about 400 odd screens, and in just 78 days the film exceeded Francis Ford Coppola’s mafia film in the ticket revenue. Repeat of Guber’s statement Levin explained how this marketing strategy and extensive publication all secured a profit:

“The concept was that instead of going to a few in the city theaters and then expanding more if you went and advertise the movie on online TV and successfully interested in the audience for that movie, you can open everywhere at the same time.”

Another impressive part of the “jaw” publication is its timing. Before the “jaws” summer season, the film was considered dead because of one simple problem: the lack of air conditioning in theaters. When this issue began to be dealt with in the late ’60s and 70s, the audience began to see cinemas to escape, but escape. As such, it showed that theaters had the potential to become a lottery for months of the year, and the “jaws” and its beach summer environment were like Catnip. Thus, other studios and other major publications followed the example, and both the Blockbuster movie and summer movie season were created.

In addition to all this, “Jaws” did one more thing to influence the release of movies today, and it shows how much more film can be appreciated with the packaged audience. We may have more options for watching movies than we ever have, but still nothing can win the experience of a great movie, just like there are not many movies that can win “jaws”.