Left-leaning influencers embrace Bluesky without abandoning X, Pew says

It is not surprising that many major leftist social media accounts recently joined Bluesky – but A new analysis From the Pew Research Center tries to quantify this change.

This is an update of Influence report of news from Pew Released in November 2024, which did not include Bluesky in number. The report focused on a relatively small group of 500 influencers, all of which have more than 100,000 subscribers on at least one major platform and regularly publish current events.

For this Bluesky centered update, Pew examined these same influencers (as opposed to accounts that may have found a general public on Bluesky exclusively) and saw that in February / March, 43% of them had an account on Bluesky. Just over half (51%) of these accounts were created after the presidential election of 2024.

There is a large gap between influencers on the right and left, with 69% of the left accounts (those who explicitly identified as liberals or democrats and expressed their support for Kamala Harris or Joe Biden before the presidential election) making the jump of Bluesky, while only 15% of the conservatives did the same thing.

This movement was not necessarily at the detriment of X (formerly Twitter). While the owner’s alliance Elon Musk with the president now Donald Trump seemed Driving new users to Bluesky82% of influencers followed by PEW still had an account on X, slightly dropped by 85% in the summer of 2025.

In other words, even if left influencers plunge their toes into Bluesky, most of them (87%) have not abandoned X. Pew also says that most influencers continue to publish more regularly on X than on Bluesky.

However, the Bluesky activity seems to resume – the number of influencers on Bluesky who in fact published went from 54% in the first week of January to 66% in the last full week of March.