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Meow Wolf, known for his history worlds and his immersive multimedia art, has teamed up with Niantic Spatial to explore multimedia art with augmented reality.
They work on proof of concept to bring these worlds beyond the walls of physical exhibitions and in the world of RA.
Niantic Space is a geospatial company of AI transforming the way people and machines understand and interact with the physical world. Together, the two companies explore the way in which the AR based on location – fueled by the visual positioning system of Niantic (VPS) – could unlock new ways for the public to engage with the universe of Meow Wolf in daily environments.
Niantic Space is based on technology built for games like Ingress and Pokemon Go, but Niantic Spatial sold his games like Pokemon Go Scopely for $ 3.5 billion while keeping the penetration and its geospatial technology. The agreement recently concluded.
The Spatial Partnership niantic will be launched with a beta activation closed later this year at the Meow Wolf convergence station in Denver. This initial phase will test ways to connect the discovery of the real world with unprecedented narration. In the event of success, collaboration could evolve towards a wider multiplayer platform which invites users to explore art, to discover scenarios, to solve space challenges and to contribute to a common universe beyond traditional exhibition walls.
“This partnership with Niantic Space can open portals to a brand new layer of imagination,” said Vince Kadlubek, head of the vision of Meow Wolf, in a press release. “The world becomes a canvas for creative expression – a treasure hunt for physical and digital art.”
“The narrative universe of Meow Wolf does not look like anything else – rooted, non -linear and emotionally resonant,” said Thomas Gewecke, COO and President of Niantic Space, in a press release. “It is a perfect match for the geospatial ar, where your environment is part of the story.”
Although it is still in development, the objective is to prototyper an experience where participants can engage with the content of the Miaule wolf in the streets, parks and public spaces of the city – shamelessly portals, discover monumental art and dive into hidden traditions. Within Wolf Meow exhibitions, these same interactions could postpone, offering a deeper progression and access to exclusive content.
The possible features under exploration include:
AR portals anywhere – Enter the Meow Wolf universe from sidewalks, parks or neighborhoods and reveal a layer of digital art experiences on every street corner.
Quests and moments of moments – Finish treasure hunts, solve puzzles and build the status to unlock the content and the exclusive experiences in progress.
Building of the community world – Co-create the Meow Wolf universe by contributing to art, characters, scenarios and the quests of others to discover.
The collaboration will be officially unveiled during the opening of Niantic Space Technology Technology, Brian McClendon, in Augmented World Exo (AWE) on June 11. After the speech, participants can stop at the Niantic Spatial Lounge for an early overview of what is in development.
Meow Wolf creates extraordinary and folding experiences that transport millions of adventurers of all ages to breathtaking areas of imagination and wonder. Meow Wolf undertakes to hire curious researchers through the magic of discovery and game. He collaborates with hundreds of visionary artists who breathe creativity into each experience of Loup Miow.
The trip began with the house of eternal return award -winning Thea Award in Santa Fe (2016), a mystery house with hidden passages and fascinating art exhibitions. In Las Vegas, Omega Mart (2021) presented a surrealist grocery experience. The Denver convergence station (2021) appeared as a maximum architectural wonder connecting four extraterrestrial worlds. Meow Wolf unveiled Webby Award The Real Unreal (2023) in the Dallas-Fort Worth Metroplex. Meow Wolf’s fifth and most recent radio tave, a community radio station that extends over the dimensions, open to 2024 Halloween in Houston.
The next Meow Wolf exhibition opens in Los Angeles in 2026, followed by its seventh location in New York. As a certified B-Corporation, Meow Wolf leads to themed entertainment, innovative and celebrating human imagination. All are invited to join a trip that challenges the convention, blurring the boundaries between reality and fantasy.
