Meta sues AI ‘nudify’ app Crush AI for advertising on its platforms

Meta continued the manufacturer of a popular AI “Nudify” application, Crush IA, which would have broadcast thousands of announcements on Meta platforms. In addition to the trial, Meta says she takes new measures to repress other applications like Crush IA.

In a trial brought in Hong Kong, Meta presumed Joy Timeline HK, the entity behind Crush IA, tried to bypass the company’s examination process to distribute advertisements for AI Nudify services. Meta declared in a blog post that he had repeatedly deleted the advertisements by the entity for having violated his policies, but claims that Joy Timeline HK still continued to place additional announcements.

Crush ia, which uses a generative AI to make false sexually explicit images of real people without their consent, broadcast more than 8,000 announcements for its “IA Underdreser” services on the Meta platform During the first two weeks of 2025, according to the author of the Newsletter Faked Up, Alexios Mantzarlis. In a January report, Mantzarlis said that Crush AI websites had received around 90% of their traffic on Facebook or Instagram, and that he reported several of these websites in Meta.

Crush Ai would have escaped the examination processes of Meta’s advertisements by creating dozens of advertiser accounts and frequently modified domain names. According to Mantzarlis, many accounts of the advertisers of Crush AI have been named “Eraser Annyone’s Clothes” followed by different figures. At one point, Crush Ai even had a Facebook page promoting its service.

Facebook and Instagram are hardly the only platforms that deal with such challenges. Like social media societies like X and Meta Race to add a generative AI to their applications, they also had trouble moderating how AI tools can make their platforms dangerous for users, especially minors.

Researchers discovered that links to AI stripping applications climbed in 2024 on platforms like X and Redditand on Youtube, millions of people would have been served ads for such applications. In response to this growing problem, Meta and Tiktok have Keyword search forbidden for AI Nudify applicationsBut withdrawing these services from their platforms turned out to be difficult.

In a blog article, Meta said it has developed new technologies to specifically identify advertisements for Nudification or IA undressing services “even when the announcements themselves do not include nudity.” The company said that it now uses correspondence technology to help find and delete copy advertisements faster, and has widened the list of terms, sentences and emoji which are reported by its systems.

Meta said he also applies tactics he has traditionally used to disrupt the networks of bad players to these new account networks performing ads for AI Nudify services. Since the beginning of 2025, Meta said that he has disrupted four separate networks promoting these services.

Apart from its applications, the company said that it would start to share information on AI Nudify applications via the technological coalition Lantern programA collective effort between Google, Meta, Snap and other companies to prevent the sexual exploitation of online children. Meta says it has provided more than 3,800 unique URLs with this network since March.

On the legislative front, Meta said that she “would continue to support legislation This allows parents to supervise and approve the applications of their teenagers. “The company previously supported US law on the decline and said it was now working with legislators to implement it.