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Ivan Espinosa, chief executive officer of Nissan Motor Co., speaks during an interview at the headquarters of the company in Yokohama, Japan, Thursday, May 15, 2025.
Bloomberg | Bloomberg | Getty images
Nissan CEO Ivan Espinosa said on Wednesday that the short -term objective was to repair the car manufacturer in difficulty, as it undergoes major restructuring efforts to recover on a solid basis.
“I think that in the short term, the goal we have is to repair us,” Espinosa told CNBC “Squawk Box Europe. “”
“We are convinced that the plan is sufficient and robust,” he added.
Espinosa, who only took the leadership of the Japanese car manufacturer in April, faces a difficult battle to change the wave of Nissan’s fortune.
The company faced the drop in sales, the transition to electric vehicles and abrupt global competition, in particular Chinese rivals.
These challenges have now been exacerbated by the world prices of 50% of the American president Donald Trump on steel and aluminum, as well as other so -called reciprocal samples from individual countries which are briefly reduced under a speech to expire in July.
Last month, Espinosa revealed The company plans to reduce 11,000 jobs and close seven factories, in the midst of expectations of a 3% drop in sales volumes during the current financial year.
At the end of last year, the company flirted furious with a possible link with a Japanese counterpart Honda in talks that could have created the third largest car manufacturer in the world by sale – But the negotiations broke down in February.
“The size of the task is large,” said Espinosa.
“Our landing was not good in 2024, and therefore we have a transformation that must come. But it is a problem that did not start two years ago, it is a fundamental problem that we solve. If you take a step back, eight to 10 years ago, the company had very high goals for growth.”
The management of Nissan had previously targeted the annual sales of 8 million cars per year and, as such, the company invested massively on capacity, human resources and capital expenses.
In the end, however, the company culminated with annual sales of 5.6 million – in 2016 – and Nissan is now on sale from 3.3 million to 3.4 million cars per year, Espinosa said.
“We write the company and that is why we have accelerated our efforts on the cost, the two fixed costs [and] viable cost. We therefore have very deep initiatives in our new RE plan: Nissan and we are dedicated, “said Espinosa.
The side listed in Tokyo in Nissan have dropped by 24% since the start of the year.
