Sensor Tower acquires Playliner to expand mobile games data

The Tower of the Digital Company of Application Analysis and Data announced today that it had acquired Playliner, a mobile Games Live Ops data supplier, for an undisclosed sum. According to Sensor Tower, this will extend its analytical capacities in the mobile play space, because Playliner can provide details on how these games keep the public and evolve over time. This is the second acquisition of this sensor tower, the first being Video game information Earlier this year.

Playliner follows and analyzes live operations for mobile games, which are updates to the game over time. It offers information on subjects such as players’ commitment and monetization. Companies such as Applovin, Playtika and Playrix have used Playliner’s ideas to light their long -term strategies. According to the Sensor Tower acquisition report, Live Ops in persistent leaf games represents more than 50% of consumer expenses in integrated purchases.

Anthony Bartolacci, director of Sensor Tower’s strategy, told Gamesbeat in an interview: “At Sensor Tower, our mission is to measure the digital economy of the world. For our game customers, this includes a complete overview of the game ecosystem with the ability to dive deep into the individual components that stimulate success. Deepen our mobile ideas with the addition of Playliner data around live analyzes.

Kirill Razumovskiy, CEO of Playliner, said in a statement: “We are delighted to join Sensor Tower and provide live information on the main platform for industry game intelligence. Together, we can unlock unique information about what makes mobile games succeed and help our customers act on them. ”