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It may sound like a banging of a well -beaten drum at this point, but it does not make it less true: director Ryan Coogler’s “sinners” is one of the biggest ticket revenue of the year. It’s also the first Original movie earning more than $ 200 million at home For almost a decade, and has received almost universal thanks, which means that it is likely to enjoy eternal life well outside the box and confirm its place in cinema history. Indeed, it is difficult to find the downside to the whole thing. In other words, Warner Bros. dropped the ball in one big, blatant way.
On the seventh weekend, “Sinners” exceeded the $ 350 million subscription worldwide by increasing a total of $ 5.2 million to its ever -growing domestic box office as it continues to hang tightly among the top ten. After this writing, the film is $ 267 million in North America $ 83 million abroad, which is $ 2025 in the seventh final film worldwide. The $ 400 million worldwide is still very much on the cards, which is a wild number for the original film, especially in the pandemic era.
“Syrsers” has killed it for an excellent $ 48 million opening in April Like no one thought was possible. So, what is the drawback? When looking at these figures, it is difficult not to find that the film has made less than 24% of the total gossip abroad. For a movie that has been so successful in the United States (one that comes from a director behind the global hits, such as “Black Panther” and “Creed”, at least not), it is worth raising eyebrows.
Although I can’t claim to know half of Warner Bros. ‘Marketing strategy, it is crystal clear that the studio made a serious mistake by underestimating the potential of this film abroad. In doing so, WB apparently left a lot of money on the table, assuming that an internationally demanding demand for a vampire film, mainly black Actors, would be limited.
Sinis is a big hit but it could have been much bigger
So far, “sinful” international ticket sales have been soft compared to the sale of domestic tickets, but there is evidence that there was more demand in many key countries. For example, France dramatically increased the number of “sinners” theater after the opening weekend as he tried to meet the growing demand. Similarly, the United Kingdom kept the film playing over 600 on five weeks. The film did not see virtually a fall in the second weekend.
Anchotically, I can tell you that I talked to many people who live outside the United States who had difficulty finding “sinners” shows close to them to reserve a movie after the expected opening. It is clear that Warner Bros felt that these audiences would not appear. Perhaps the studio underestimates demand outside the United States in an attempt to mitigate expenditure. In retrospect, however, it seems to have paid money (and a lot of money).
Maybe wb assumed the movie is playing more Jordan Peelen “Get Out” who earned $ 255.4 million worldwide$ 176 million – 69% of its total – comes from the state of the state. Or maybe it assumed that “Black Panther”, which was close to evenly distributing his domestic and international ticket sales to bring a record $ 1.3 billion in 2018, only did the way it was because it was a Marvel movie. Regardless of the calculations made from the studio, they have proven to be expensive.
Of course, things have changed in recent years in meaningful ways. Original films are more risky than ever, and Hollywood can no longer depend on solid Chinese box office. There are aspects. Still, given the experience of Coogler (combined with his “sinful” star, Michael B. Jordan, it is clear that when WB Bet Big to this movie, it should have gone to all. Hope it is that the studio and others like it will not make the same mistake.
You can pre-order “Sinis” with 4K, Blu-ray or DVD in Amazon.
