Snapchat rolls out a new $8.99 Lens+ subscription tier

Snapchat Wednesday announcement The launch of a new Snapchat + level called “Lens +”. The new level costs $ 8.99 per month and, as its name suggests, is focused on the fact that users access to exclusive objectives and AR experiences.

In addition to giving users access to advantages unlocked with the standard level of $ 3.99 per month Snapchat +, Lens + gives users the possibility of using hundreds of objectives that allow you to “play, create and share snaps” with others, depending on the company.

“We start with objectives built by Snapchat and certain creators, including new AI exclusive video objectives, a brand new Bitmoji game goal, and even more – and we will add new AR experiences every week,” said Snapchat in a blog.

A Snap spokesperson told Techcrunch in an email that the company would not miss any goal that was previously available for free.

Over the next few months, certain objectives creators will be able to monetize the exclusive objectives, the company indicates. This means that creators will be able to unlock a new way of developing their income on the platform. Snapchat has not shared any detail on what the income fraction will look like for creators.

Launched in 2022, Snapchat + has more than 14 million paying subscribers. The social network has allocated the level of paying subscription as a large engine of income growth.

In April, snap said turnover in the first quarter of $ 1.36 billionan increase of 14% in annual sliding. The company said at the time that the increase was motivated by the growth of its Snapchat +subscription service, as well as the progress it had made with its advertising solutions.

By launching another level of subscription, SNAP seeks to increase its income even more by locking its more advanced objectives and its argues behind a payment wall. Of course, everyone will not want to pay to access these features.

It should be noted that Snapchat also offers a Platinum Snapchat + level of $ 14.99 per month that gets rid of advertisements and gives you access to all the advantages of Snapchat + and Lens + standard levels.