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Streaming has become the most unique popular form of television use Years ago, but it was not his last obstacle. The mastodon of combined broadcasting and cable television meant that consumers still used traditional television services than streaming overall, even if streaming was more popular than one or the other individually. According to Nielsen dataStreaming has just overcome this last obstacle.
Nielsen says that in May, cable television represented 24.1% of all the use of television and television represented 20.1% of all audiences for a total of 44.2%. Streaming services represented 44.8% of the total audience number, simply exceeding the combined efforts of the cable and the diffusion. This happened on simple days, namely at important events such as the Mike Tyson-Jake Paul Fight On Netflix, but streaming has never supported this advantage for a whole month.
The figures were helped by adding more streaming services to Nielsen measures. The original list Included giants in streaming Like Netflix, Disney Plus, YouTube, Hulu and Amazon’s Prime Video. It was extended to 11 total services and understands now The Roku canal, Paramount Plus, Tubi, Peacock and Warner Bros. Discovery.
The next milestone for streaming will be to maintain this advance during an entire quarter. For the moment, the cable and the distribution are still govern this statistic, combine 57.6% of all TV streaming in the first quarter of 2025, with streaming representing 42.4%. If streaming retains its current advance, the second quarter of 2025 could mark the first trimester that streaming exceeds traditional television and holds its head.
YouTube and Netflix won large
YouTube paved the way for streaming services, with a 12.5% heaviness in the audience. Following this is Netflix, which remains the largest video on demand service, a title it has held for four years in a row. Disney via Disney Plus and Hulu, Prime Video and the Roku channel.
However, Youtube is the largest winner. Not only does it lead all streaming services in market share, but it also has the highest share ever measured by Nielsen and opens the way in an increasing segment of free and supported services, also known as fast services. The other rapid services measured by the data firm, including rather rather, the Roku canal and the Tubi, combined for 5.7% of all television visualizations in May 2025, which is more than any individual diffusion network in the same time.
