Tesla’s Viral ‘Autonomous’ Car Delivery Video Is Splitting the Internet

Elon Musk likes a show. Tesla’s marketing machine thrives on the show, and on June 27, the company delivered another daring screen: a 30 -minute video pretending to display the very first fully autonomous delivery of a Tesla vehicle, no driver, no remote control.

“The first fully autonomous delivery of a Tesla Model Y from the factory to a customer house across the city, including the highways, has just ended a day before the scheduled date !!” Musk posted on X.

In a follow -up, the billionaire CEO degenerated media threshing: “There was nobody in the car and no distant operator controls at any time. Completely autonomous!” He added: “To our knowledge, this is the first fully autonomous motivation without anyone in the car or by operating the car remotely on a public road.”

There was no one in the car and no distant operator controls at any time. Completely autonomous!

To our knowledge, this is the first fully independent motivation without anyone in the car or by operating the car remotely on a public road.

– Elon Musk (@elonmusk) June 27, 2025

Together, tweets and accompaniment videos have raised nearly 15 million views. Tesla published a three -minute teaser for the first time, followed by the full 30 -minute video on June 28. In this document, a model is seen navigating in the streets of the city, road exchanges and intersections, from Gigafactory from Tesla to Austin at the home of the new owner.

The car stops at the panels, gives red lights and maneuvers by real traffic, all without human inside. The delivery ends with the new excited owner visibly while the model is found there, in itself, in its aisle.

Come and spend time with us and model for 30 minutes

Complete 1x speed below below https://t.co/lcclc85hsn pic.twitter.com/3ki7styhsa

– Tesla (@tesla) June 28, 2025

But online, the reaction was not unanimous.

“Beautiful marketing” or bad direction?

While Tesla fans have praised the video as a historical, many users on X, the Musk platform also has, has rejected strong. “Waymo has previously affirmed fully autonomous discs on motorways,” wrote a user, connecting a January article from the self-commissioned company belonging to Google. Waymo has discreetly offered a fully independent road service to employees in certain cities since earlier this year.

Waymo has claimed fully autonomous training on the front highwayshttps://t.co/iyxtm36oim

– Jack Geldhart (@jackgeldhart) June 27, 2025

Others have laughed at presentation as a stroke of public relations.

“Superb! So, they have just illustrated what Robotaxi will do through the United States in 2026. Magnificent marketing, Tesla Team!” A user joked, stressing that the Tesla Robotaxi driver was launched a few days earlier in Austin, using only a dozen vehicles and a human “supervisor” in the front seat. On the other hand, Waymo and Cruise offered public journeys without humans in the driver’s headquarters for months.

Some users have even asked Grok, the integrated chatbot of X, to analyze the level of autonomy of the vehicle. “@Grok what autonomous driving level how many levels?” Asked a user, referring to the standard SAE scale of the industry, which classifies the autonomous capacities of level 0 (no automation) at level 5 (entirely autonomous in all conditions, no necessary human entry).

@grok What level of autonomous driving is how many levels?

– PI (@ pi1_618) June 28, 2025

Still others have captured the polarization that defines the Tesla discourse online.

“This one is for real fans! And for the most determined enemies! 😂”, posted someone, capturing the tribal gap between the Loyalistes musc and the skeptics.

This is for real fans! And to hate it the most determined! 😂

– 𝕋𝕒𝕧𝕚 (@tavi_chocichip) June 28, 2025

Our grip

Tesla’s status as one of the most polarizing technological companies in the world is fully exposed here. The enthusiasts praised the video as the start of a new chapter in transport. The detractors underlined the long history of Musk broken promises around autonomy, a chronology which includes failed targets for the deployments of Robotaxi in 2019.

To be clear: Tesla has made real progress with its complete software on autonomous driving (FSD), a system that uses cameras, sensors and neural networks to form its vehicles to respond as a human driver. But the system is always classified as level 2 autonomy, which means that it requires supervision of the driver and is not legally recognized as entirely autonomous.

And this is the Rub: Musk’s last assertion is at best exaggerated. Waymo, Cruise and several Chinese companies have led similar demos. Some, like Waymo, already direct driver-free vehicles in complex environments such as downtown San Francisco.

What Tesla has succeeded here is impressive. But that it represents a carefully designed breakthrough or cascade remains to be seen.

The real question now: can Tesla redo this tomorrow? And the next day? At peak hours? In the rain? Without restarting the same pre-tested route?

Until these questions are answered, skepticism will only grow.