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Apple’s plans to improve the Discover of the App Store Use of taggage AI techniques are now available in the beta construction of the iOS 26 developer.
However, the beacons do not appear for the moment on the public app store, and they do not inform the research algorithm of the App Store on the public store.
Of course, with any update to come from the App Store, there is speculation on the impact of modifications on the classification of the search for an application.
A new analyzesEast By App Intelligence Provider Appfigures, for example, suggests that the metadata extracted from the screenshots of an application influence its classification.
The company theorized that Apple extract from the text of the legends of the screenshot. Previously, only the name, the subtitle and the list of keywords of the application would count for its research classification, he said.
The conclusion that screenshots inform the discovery of applications are correct, according to what Apple has announced during its global conference for developers (WWDC 25), but the way Apple extracts this data implies AI, not OCR techniques, as appfigures had been guessed.
During its annual conference on developers, Apple explained that screenshots and other metadata would be used to help improve the discovery of an application. The company said it was Use of AI techniques to extract information This would otherwise be buried in the description of an application, its category information, its screenshots or other metadata, for example. It also means that developers should not need to add keywords to screenshots or take other measures to influence the beacons.
This allows Apple to assign a tag to better classify the application. In the end, the developers would be able to control which of these beacons allocated by the AI would be associated with their applications, said the company.
In addition, Apple assured developers that humans would examine labels before their online.
Over time, it will be important for developers to better understand the beacons and which will help their application to discover themselves, when the beacons reach global users of the App Store.
