This Is Why High-End Electric Cars Are Failing

According to a new report From the International Energy Agency (AIE), based in Paris, world sales of electric vehicles will exceed 20 million in 2025, representing more than a quarter of cars sold worldwide. In the first three months of 2025, sales of electric cars worldwide increased by 35% compared to the previous year. And, adds the share of the IAI, the market share is about to exceed 40% by 2030 as electric vehicles – more mallion, cheaper, mainly – more and more affordable on more markets.

Almost half Of all car sales in China last year, were electric. The emerging markets in Asia and Latin America have also become new growth centers, total sales of electric vehicles in these regions increasing by more than 60% in 2024, according to the IAI. Meanwhile, EV sales increased by around 10% in annual shift in the United States.

“Our data show that, despite important uncertainties, electric cars remain on a high growth trajectory on a global scale,” explains Fatih Birol, executive director of the IEA. “Sales continue to set new records, with major implications for the international automotive industry. This year, we are expecting more than one in four car sold worldwide to be electric, growth accelerating in many emerging savings. At the end of this decade, it should be more than two in five. “

China, which represents more than 70% of global production of electric vehiclesalmost 1.25 million electric cars to other countries last year. The end of EV subsidies in the EU had an impact on European sales. According to the European Association of Automobile Manufacturers, the EU market share in 2024 fell to 13.6%, down 1% compared to the previous year.

The luxury brands of Volkswagen, including Porsche, Bentley and Lamborghini, re -evaluate their EV strategies. Porsche has reduced plans for an electric range after a 49% of Taycan sales drop. Bentley postponed the launch of its first EV of this year to the next one, and extended its deadline for the deletion of gas engines at 2035. Lamborghini delayed its Launcher EV Until 2029 at the earliest.

Wait a few months and you may well be able to recover a G580 for considerably less than its list price of $ 162,000. You can currently swallow a three -year -old Porsche Taycan, with its 416 meals of reach, for less than half of what it costs new. Currently, there is 930 used Taycans for sale in the United States on Auto TraderWith prices from only $ 44,000 when a basic model costs at least $ 100,000 new. A Taycan with only 11,000 miles on the clock can be designed for $ 47,000.

American and European car manufacturers – legitimate and startups – may have wished a high demand for prestige at high prices (Jaguar exercises his future activities on this subject), but for a few years, the market has been screaming, rather for cheaper models of entry level. The privileged method of the modern automotive industry to fill the flagship products with their best goods, then to leave these cars at low level to lower level cars is not realistic at the moment, explains Dale Harrow, president and director of the intelligent mobility design center of the Royal College of Art in London.

“The same technology is mainly in all electric vehicles,” says Harrow. “So, for the first time, there is no real guarantee that spending much more money will buy a better product. Look at vehicles from byd.”

Instead, Harrow believes that car manufacturers must wean up the flagship dependence first, the classic strategy of APE Ford model T model and focus on EVS construction accessible to masses thanks to a combination of accessibility, simplicity and mass production. And guess who has already worked this? Yes, China-Or Almost 40% Of all electric models are price of less than $ 25,000.

It is this strategy, rather than fan of fanciful reservoir, which will lead to real adoption and encourage the spread of viable load networks. After all, it is the omnipresence of model T which played a central role in the Development of service stations– And there is absolutely no reason why this same tip can not be turned for electricity.