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On Monday, US President Donald Trump authorized his name to a new mobile service in the United States and an American smartphone of $ 499, the appellant Trump Mobile, in the last agreement negotiated by the president’s children to capitalize on his name while he is in power.
The new mobile company, announced in Trump Tower in Manhattan, will operate using the networks of the three main American wireless operators. Certain key details on the company, including the financial conditions of the license agreement, have not been immediately disclosed.
“We are going to present a full set of products where people can come and they can get a telemedicine on their phones for a flat monthly expense, a roadside assistance on their cars, unlimited texts to 100 countries around the world,” said the president’s eldest son Donald Trump Jr.
The announcement has also favored the launch of an “elegant gold smartphone” which will be “designed and built in the United States”.
We do not know which American company could deliver a phone at this price, a feat that has escaped the largest phone manufacturers in the world, including Apple. Despite the strength of technological brands based in the United States, there is no significant inner infrastructure of smartphones, largely due to high labor costs, the complexity of the supply chain and dependence on supply abroad.
Eric Trump on a podcast on Monday suggested that the first delivery of phones in August may not be made in the United States.
“Finally, all phones can be built in the United States of America,” he said on The Benny Show podcast. There was no immediate word on any availability in Canada.
Donald Trump said he had put his business interests in a trust managed by his children to avoid conflicts of interest, but the income of these commercial companies will end up enriching the president, who is at the top of the Trump family business series.
In Trump’s financial disclosure published on Friday, He reported More than $ 600 million in license agreements, crypto projects, golf clubs and other companies. These figures seemed to be until the end of 2024, before it was inaugurated for its second warrant as president. Since then, Crypto projects of the Trump family alone have reported hundreds of millions of dollars.
“Person who has paid attention could not miss the President Trump considers that the presidency is a vehicle to develop the richness of his family. Perhaps this example will help to see this undeniable truth,” said Lawrence Lessig, professor of law at Harvard Law School.
The Trump organization has had a series of licensed commercial failures, including Trump Vodka, Trump Steaks, Trump Mattress, Trump Ice and Trump University.
American call centers
The mobile service will include call centers based in the United States, according to the announcement of the Trump organization, the term the family uses to describe the multiple companies of the president. The AT&T wireless service provider is currently operating call centers in the United States.
T1 Mobile uses the name “Trump” under a brand license, similar to other Trump brand companies. According to the Trump Mobile website, the Trump organization is not involved in the design of the smartphone, the manufacture, the supply or sale of the cellular service.
It was not immediately clear which operated T1 Mobile LLC, which was recorded in Florida in April under an address by Palm Beach Gardens. The company registered agent, lawyer Stuart Kaplan, referred questions to the company’s press managers. Representatives of the Trump organization and T1 RP contact did not respond to requests for comments.
The American mobile networks market is dominated by three national operators: Verizon, AT&T and T-Mobile, who control more than 95% of the wireless market together. But operators of mobile virtual networks (MVNO), which buy the capacity of the network of the main American operators, become more and more popular to target niche markets.
Actor Ryan Reynolds was both an investor and a Mint Mobile spokesperson, a low-cost MVNO for users of light phones, which was then acquired by T-Mobile for US $ 1.35 billion.
It can be difficult for such companies to earn money, said an analyst.
“The MVNOs are barely three to four percent of wireless subscriptions and the unsubscribe of customers tend to be raised,” said Michael Ashley Schulman, director of investments at Running Point Capital Advisors. “Unless Trump Mobile makes the mark at millions of subsistors – well above most MVNO celebrities – the financial impact is minimis.”
A website that has been put online after the announcement said that the new Trump brand smartphone will be available from September. The new network will be available for a subscription price of US $ 47.45 per month, a reference to Trump, which was the 45th American president during his previous mandate and is now the 47th.
“This last decision raises more questions than answers. As always, the Devil is in detail, since it is not clear around the real commercial relationship with telecommunications players and so on,” Paolo Pescatore, TMT analyst at PP Foresight, said.
