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WWDC Didn’t Excite Me. I Really Need the iPhone 17 to Make a Splash


Apple WWDC Keynote 2025 Had a lot of fanfare on his new one “Liquid glass“Interface for iOS 26, iPads, Macs and Apple TV, but beyond, there were very few things that excited me. In fact, it looked like one of the most disappointing Apple events that I have covered during my 14 years as a CNET journalist. It is not a good sign. iPhone 17 When launched in September.

It was not that Apple did something particularly bad with his announcements. I really liked most of them. The new liquid glass design language is undoubtedly in a vein similar to Windows Vista, but it is pleasant to see iOS refresh a little, because it feels a little outdated for some time now. But, it is hardly revolutionary, and that will not change the way we interact with our phones.

250609-WWDC-design-00-04-56-17-Still007

Thank you for returning my transparent application icons, Apple, but what can I do with it now?

Apple

Some of the new features announced by the company – such as call screening tool Or the screenshot search function that uses Apple’s visual intelligence – are pleasant to see, but they are fundamentally the same as Android call screening tool and Cut to searchIt is therefore difficult to get excited. Ditto for brilliant icons that now arrive at TVOS and the new iPados pointer. Even Apple’s main vice-president in Craig Federighi software engineering seemed to know that they had nothing to cry: “A more pointed pointer? Who would have thought!” He joked.

Well, I like it Windows in iPados. But it is one of the only things of all the presentation that stung my interest. I sat with anticipation when Apple spoke The application of new gamesThumbs already contracting with the excitement about new titles that I could play thanks to new platforms or new advances in the Apple metal graphic engine. But no, it’s just an easier way to see your games and see your friend’s high scores. Big problem.

A woman in a red scarf holds the Galaxy S25 edge in one hand and a slice of thin crust pizza in another

The Galaxy S25 is the edge against a slice of thin crust pizza. Your move, Apple.

Jesse Orrall / Cnet

I feel a little deflated by the lack of excitement overall, so I am forced rather to watch in September, when we expect to see the iPhone 17 unveiled. This must be important. He needs real dazzling. And not only for me, but for Apple too.

The iPhone 16 is an excellent phone, but its greatest feature was a new button for the camera that feels a little …weird. Last year saw the great disclosure of Apple Intelligence, which has so far been a huge disappointment, Federighi indicating that more information on Apple Intelligence updates will be shared “in the coming year”. In short, it seems that Apple needs a victory.

Look at this: I am impressed by iOS 26. Apple has just improved iPhones

The iPhone 17 could be this victory. The first rumors indicate improved cameras with Advanced video functions for creatorsas well as the potential of a thinner iPhone air that would compete with the Edge Samsung Galaxy S25. Will it be the year when we see a foldable iPhone? Almost certainly not, but it would certainly be something more exciting to hear for a long coverage.

Maybe I’m too hard, and I’m just a little jaded after 14 years of coverage of Apple events. Maybe I am grumpy because his keynote started at 6 p.m. in my time zone in the United Kingdom, effectively pushing my dinner and making me wait for food. Or maybe Apple needed to put a little more meat on the plate and prove that his biggest announcements of the year are not only style above the substance.





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