Xsolla unveils solutions for game devs ahead of GDC 2025

Xsollaa global video game commerce company, announced a series of new and enhanced solutions for game developers ahead of GDC 2025.

Unveiled in the Xsolla Release Notes, these solutions help game developers fund, market, launch, and monetize their games more effectively. We Bring Opportunities Together is Xsolla’s strategic focus for 2025.

The company will continue to provide a comprehensive suite of tools and services beyond payments to help developers worldwide streamline operations, generate incremental revenue, and engage with their players.

“The gaming industry’s future isn’t just about transactions—it’s about unlocking opportunities that fuel growth, sustainability, and deeper connections between developers and players,” said Chris Hewish, chief strategy officer at Xsolla, in a statement. “At Xsolla, we bring opportunities together by combining innovative solutions, global expertise, and a commitment to solving the industry’s biggest challenges.”

Hewish added, “The Xsolla Release Notes, March 2025 edition, expands upon what’s possible for developers, enabling them to take control of their monetization, scale their businesses with confidence, and engage their audiences more meaningfully—all while leveraging Xsolla’s trusted global infrastructure to navigate the complexities of game commerce.”

Xsolla Web Shop updates

Xsolla Web Shop has introduced new personalization and mobile accessibility features to improve the player purchasing experience. Developers can use real-time player behavior data to create dynamic, personalized promotions that increase conversion rates.

Progressive Web App (PWA) support allows players to add Web Shops to their mobile home screens, creating an intuitive, app-like experience. Berkley Egenes, chief growth and marketing officer at Xsolla, said at our GamesBeat Engage event in Austin, Texas, at SXSW that the company has more than 550 web shops now that are generating in excess of $1 billion in revenue for game companies.

Customizable loyalty programs increase lifetime value (LTV) by 30%, offering cashback incentives, exclusive loyalty stores, and tier-based rewards.

Automated regional pricing ensures real-time exchange rate adjustments, boosting payment conversion rates by 13%.

Xsolla Cloud Gaming now features Play Before You Buy, allowing players to stream time-limited game demos before purchasing the full game experience. This update enhances engagement while lowering hardware barriers to premium gaming experiences.

Amazon GameLift Streams on AWS ensures seamless cloud game streaming with mobile browser support and a virtual gamepad overlay.

Instant regional game launches reduce time-to-market from weeks to hours, helping developers reach global audiences faster.

Up to $1 million in cloud credits are available for qualified developers through partnerships with Aethir.

Xsolla has expanded its payment network in the MENA region with 11 new localized payment methods across Egypt, Saudi Arabia, Iraq, Bahrain, and Jordan. This update improves accessibility by enabling developers to reach the region’s 380 million gamers.

It has support for popular local payment methods, including Fawry Cash (Egypt) Sadad (Saudi Arabia), and eFAWATEERcom (Jordan), improving transaction reliability

And it has mobile-first approach, enabling carrier billing and digital wallets to meet the needs of mobile gamers.

Increased revenue potential can tap into MENA’s rapidly growing gaming market, which saw an 8.9% year-over-year growth in 2024.

Xsolla Offerwall provides a new way to monetize non-paying players, allowing them to earn in-game rewards by completing advertiser-sponsored tasks.

Xsolla offers up to 90% revenue share, significantly higher than the industry average. It offers engagement with Cost Per Install (CPI), Cost Per Action (CPA), and Cost Per Click (CPC) campaigns, giving developers flexible monetization options.

And it has SMS-based authentication enhances security and reduces fraudulent transactions.

Xsolla Publishing Suite expands direct-to-consumer sales, giving developers greater control over game distribution, monetization, and marketing strategies.

It lets game devs sell game keys, pre-orders, and in-game content directly to players. And it enables cross-platform purchasing support, ensuring seamless transactions between web stores and in-game purchases.

It has built-in marketing and analytics tools to help developers optimize their sales funnels.

Xsolla’s Loyalty Program enables customizable player rewards, helping developers boost retention and revenue through strategic incentives.

The program has cashback rewards, exclusive loyalty stores, and tier-based bonuses increase player lifetime value. It has cross-title loyalty programs allow publishers to engage players across multiple games.

And it has seamless integration with Xsolla Pay Station that requires no additional coding.

The Xsolla Gold Gift Card provides a flexible payment option for players who want to purchase or gift in-game content.

It is available in both physical and digital formats, increasing accessibility for players worldwide. It creates new monetization opportunities for developers through retail partnerships and co-branded promotions.

And it is compatible across multiple platforms, ensuring seamless redemption across mobile, PC, and console.

Xsolla Partner Network introduces advanced influencer marketing tools, making it easier for developers to collaborate with Twitch, YouTube, and TikTok content creators.

The network enables AI-powered creator discovery, helping developers find the best influencers for their campaigns. It has built-in promo code and game key distribution tools, streamlining influencer partnerships. And it has creator storefronts on Xsolla Mall, allowing influencers to sell digital game content directly to their audiences.

Xsolla Ecosystem introduces a curated marketplace of pre-validated partners, helping developers streamline vendor selection and reduce operational costs.

It has pre-integrated partners like AppsFlyer, G-Core, Game Analytics, and Adikteev provide trusted third-party services. It has exclusive discounts for developers, lowering costs on essential services.

And it has seamless integration with Xsolla’s commerce tools, enabling scalable game growth.

Developers interested in integrating these new solutions can visit xsolla.com to learn more or contact Xsolla’s team for a consultation on how these tools can enhance their monetization and player engagement strategies.

Disclosure: Xsolla is a sponsor of GamesBeat events.