This lollipop plays tunes in your head using bone conduction. I tried it and I was floored

THESE is full of unique concepts, but every once in a while I come across something that seems to exist simply for the sake of it. I had a (literal) taste of it with the Lollipop star.

This sweet treat also has a little trick: it can play music while in your mouth thanks to bone conduction (sound vibrations that travel through your cheekbones to your inner ear). You can choose from three artists: Ice Spice, Akon and Armani White. Each artist pop has its own flavor: Ice Spice is peach, Akon is blueberry, and Armani White is lime. I went with Ice Spice.

Once I tore open the plastic packaging, I found a stick with the lollipop on one end and a bulbous part at the bottom with an ignition button. We had to wear the provided earplugs to hear the music, especially in a noisier environment.

Once unwrapped, I moved the pacifier to the back of my mouth and bit down with my molars. Suddenly the tiny vibrations, which I felt mainly in the fretboard, transformed into music I could hear in my skull. It’s a very muffled sound, and I had trouble understanding the lyrics in the crowded rooms at CES, but it’s a wild sensation.

The company behind the musical candies, called Lava, says the songs were designed specifically for this product. An added bonus: the lollipop is delicious – at least the peach one I had.

When I asked the team why they created the Lollipop Star, the answer was simple: “Why not?”

And honestly, I agree.

Lollipop Star will launch after CES and will cost $8.99 per (lolli)pop. It will be available online and at certain retailers.