PENN Entertainment Announces Board-Approved Reshuffle Aimed to Streamline Management

PENN Entertainment, Inc. (PENN) announced a new corporate organizational structure in a board-approved shakeup.

According to PENN executives, the move aims to streamline roles and “refine strategic direction.” The high-level changes at the gaming giant follow several new physical locations in 2025 and the company’s deal with ESPN ends.

PENN shakeup attempts to refine strategic direction

PENN raised investors’ awareness of the paradigm shift via a corporate announcement and marked the end of the line for some senior officials.

The company confirmed two senior executives would be leaving as part of the reorganization, with not only the individuals resigning but their roles being “removed”.

Both are high-level decision makers: Todd George, Executive Vice President of Operations (EVP), and Rich Primus, Senior Vice President and Chief Information Officer (CIO).

“As we move toward 2026, we are restructuring our business organization to achieve greater operational efficiencies, deepen customer engagement across all channels, maximize free cash flow and drive shareholder value,” said Jay Snowden, Chairman, CEO and President of PENN.

Two senior positions eliminated

George and Primus held important responsibilities within the company and PENN internalizes their efforts.

George was responsible for the day-to-day operations of the company’s land-based casino and racetrack portfolio, so his departure signals further belt-tightening at PENN.

It also heralds their attempt to achieve more “cost savings” and the fact that key aspects of the business will be managed at a regional level, rather than at a high-level decision-making position.

The elimination of the CIO indicates that the company’s internal infrastructure will assume decision-making authority for the IT landscape of casinos and physical and digital platforms, as well as cybersecurity and data governance.

“Both Todd and Rich have made significant contributions to the evolution of PENN over the past decade and helped build the strong foundation we have in place today,” Snowden said.

PENN multiplies partnerships

As we reported, PENN announced an agreement with Kambi in November 2025 to expand its on-site locations. This includes support for 30 PENN properties across 13 US states.

Kambi is pleased to announce an expansion of the sports betting retail partnership with PENN Entertainment.

The expansion, which is for active on-site sports betting through the end of 2025, gives PENN Entertainment access to Kambi’s premium retail sports betting technology until July 31, 2027.… pic.twitter.com/6c2GHOUGuU

–Kambi (@KambiSports) November 26, 2025

Kambi became an important investment for PENN after the company acquired a source code for a player account management (PAM) platform.

As PENN looks to internalize systems and George steps down as CIO, the software management platform aims to bring user account management in-house.

Featured image: PENN

The position PENN Entertainment Announces Board-Approved Reshuffle Aimed to Streamline Management appeared first on ReadWrite.

Source link