It’s Time to Kill Siri

However, it is fair to say that Apple and even Alexa of Amazon had a cultural cachet that Google Assistant never appreciated. It was not unusual to hear the name of Siri or Alexa in a film or a television program; They were much more recognizable than the generic vocal assistant from Google. This is perhaps the reason why Amazon decided to keep the Alexa brand and simply add a “+” icon to designate the new Inflated version of Alexa Powered By the latest models of great language – and perhaps why Apple is always hung on Siri.

Photography: Julian Chokkattu

All of this could have been ok if Apple really held its promise and published a very improved and very improved SIRI when it originally said. With a massive marketing push to put Apple intelligence in everyone’s mind (Perhaps a regrettable decision), it would have been an excellent opportunity to open users with a well -improved SIRI. Months later, customers wonder why Siri – new look and everything – is still late.

But the wider problem affecting all large language models is not only the brand, but the user interface. Harrison compares it to the days of command online IT and passing at the graphic user interface (Gui) in the 80s and 90s. It was not the graphics that made the latter more popular, but the discovery and the interface explorable. In the era of the command line, you had to remember how to do anything. With Gui, you can put anyone in front of a computer, and they could find how to sail in the operating system.

If you put someone in front of Chatgpt or Gemini, say it is an incredible tool and tell them to ask him anything, they just look at the flashing prompt. “It is as if we have been up 30 years in the interface design. They do not know what to do or say.” Harrison says he had this exact experience with his parents: they asked what time he was doing tomorrow, and AI replied that he did not have this information.

“We regressed in discovery,” he says. “An ordinary person, not the technicians, if everything they have done is to set timer with Siri in the past 10 years, and now they have to think about it in a fundamentally different way – this is an extremely difficult problem. A kind of renown of the application will be important.”

To say goodbye to Siri would be a big decision for Apple – after all, he spent more than a decade to invest. But most people today always use it to play music, check the weather conditions and define timeries, and do not even postpone the limits of its current and relatively limited capacities. It is difficult to see it changes anytime soon, even if the next generation of Siri is fully filled with characteristics as promised.

“For 99% of the planet, this type of AI revolution has completely left above their heads“Harrison says. Like the 10-year transition from the command line to graphic user interfaces, rethink the way we use these personal voice assistants will take time and education, but perhaps a new name will help Apple for transition.