Meghan Markle reportedly sold nearly a million jars of jam

Meghan Markle‘s lifestyle brand, As Ever, is said to be selling out quickly, with nearly a million pots of the fruit spread said to have been produced following high demand.

A brief glitch on the website revealed significant inventory levels, which apparently reflect remaining stock from a large production run before the global expansion.

Meghan Markle is also reportedly planning a lifestyle cookbook for spring 2026, aligned with a broader expansion into homewares, candles and additional products.

Meghan is reportedly turning her star power into serious business success, with claims that nearly a million pots of her lifestyle brand’s fruit spread have already been produced and plans are underway to expand the business worldwide.

This week, online users discovered an apparent technical flaw on the Duchess of Sussex’s As Ever website that briefly exposed internal stock levels.

The discovery sparked discussion on Reddit, where some users initially interpreted the high inventories as evidence that the products were not selling as expected.

One item in particular, the Signature Fruit Spread Gift Set, appeared to show over 137,000 units still available. But according to a new reportthis figure actually represents the remaining balance of an initial production of one million pots.

At £31 ($42) per gift set, this would bring revenue from this product line alone to around £26.7 million ($35.9 million).

A source close to the brand’s performance described demand as exceptionally strong, saying: “I think it’s fair to say that business isn’t just doing well, it’s flying off the shelves.”

The inventory numbers became visible after users attempted to add unusually large quantities of items to their carts, leading the site to reveal maximum stock limits.

The method was reportedly first identified by a Reddit user who attempted to add 200,000 units of multiple products at once, sparking a wave of copycat attempts.

Screenshots shared online suggest hundreds of thousands of lifestyle products, including spreads, teas, honeys, candles and edible toppings, were in circulation, alongside tens of thousands of bottles of wine linked to the brand’s drinks sector.

If accurate, these figures indicate production volumes well above what many would associate with a “small batch” operation.

Shortly after the information was released, the website was quietly updated. Purchasing caps were introduced, limiting customers to smaller quantities per order, and the inventory loophole was closed.

Attempts to add excessive quantities now return error messages or prompts to contact customer support for bulk purchases. The company has not publicly addressed the issue.

In a recent interview, Meghan admitted to significantly increasing production as she prepares to expand the brand beyond the United States.

She explained that early sales repeatedly exceeded expectations, forcing the team to scale quickly.

What started as conversations about producing a few thousand units quickly escalated into an order for a million jars, a milestone she described as “an incredible thing for any small business and start-up.” Bloomberg “The circuit“.

Sources suggest that large-scale production is part of a broader international rollout strategy. With strong holiday sales and continued demand, insiders believe inventory will need to increase further once the brand launches into new markets.

However, despite the headline-grabbing income figures, Meghan is unlikely to pocket all of the profits. Industry insiders note that profits are shared with business partners, including Netflix, and a significant portion is also reinvested in expanding operations.

Meanwhile, Meghan is set to release her first book aimed at adult readers in 2026, according to new claims, although it won’t be a memoir.

Instead, sources say the Duchess of Sussex is preparing a cookbook inspired by her Netflix series “With Love, Meghan.”

The project is described as lifestyle-focused, focusing on food, accommodation and daily entertainment rather than personal storytelling.

The book is set to feature a selection of accessible recipes, including her ‘Skillet Spaghetti’, ‘Rainbow-Themed Fruit Salad’ and her signature jams and marmalades.